Retention & Engagement Campaigns Manager - Thailand

Welcome to Warner Bros. Discovery... the stuff dreams are made of.

Who We Are...

When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

The Job

The candidate will be part of a career defining workplace and exciting adventure to launch Warner Bros. Discovery's streaming DTC business (Max) across the Asia-Pacific region. The role entails developing, planning, and executing retention and engagement campaigns and programs to keep our customers happy and streaming for more. The candidate will work closely with cross-functional teams to understand our market drivers, strategies, and challenges and get opportunities to improve the product and customer experience.

The Daily

• Build and execute highly personalized cross-channel communications, campaigns and nurture programs that really speak to our customers
• Set up data-driven campaigns to ensure deliverability and performance
• Create and implement test strategies, including A/B multi-variant testing to maximize conversions
• Manage overall marketing calendar
• End to end campaign management from creation to analysis and reporting
• Be the go-to for our marketing automation system, providing direction and support
• Implement, manage, and fine-tune campaigns across retention pillars - Lifecycle, Engagement and Monetisation
• Collaborate with teams for content launches and to make sure our marketing tools are top-notch
• Review written materials in English and any other language, to catch any errors
• Liaise with cross functional teams across regions to ensure smooth delivery of projects

The Essentials

• Minimum 5-7 years-experience working with marketing automation platforms (preferably Braze)
• Fluency in Thai
• Relevant Marketing Automation Platform certifications are a strong asset
• Ability to prioritize and manage multiple priorities and projects
• Experience in working with Looker
• Knowledge of email marketing best practices and experience in behavioral segmentation
• Comfortable manipulating large data setsAbility to manage multiple stakeholders

How We Get Things Done...

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.