Sales and Marketing Specialist - MICE

Job Summary

The Sales and Marketing Specialist will have an integral part in organizing and attending the trade show events that Crystal will be showcasing at and working with our marketing department on MICE specific branding and collateral. This role will also involve the organization of events for the MICE team as it relates to road shows, FAM sailings, and ship inspections. The ideal candidate has a passion for travel with attention to detail to ensure each event brings the Crystal message of Exceptional at Sea.

Essential Job Duties

As Sales and Marketing Specialist, you will be responsible for the successful event planning and overall execution of all Conference & Events that take place for MICE. This individual will also have understanding and experience in event, digital, and creative marketing. The Sales and Event Specialist will interact frequently with customers and internal teams to learn about their abilities and needs and develop relationships from which to partner with.

Event Management

• Contracting and designing all sales events globally for MICE
• Develop marketing programs to support the charter and incentive sales channels.
• Creating digital marketing pieces to be shared with various global sales regions.
• Working with partners globally to assist in brand marketing and collateral.
• Partnering with our Operations Manager on charter branding requests.
• Managing social media for Crystal MICE sales channel.
• Coordinate prompt payments for approved departmental initiatives.

Marketing

• Develop marketing programs to support the charter and incentive sales channels.
• Creating digital marketing pieces to be shared with various global sales regions.
• Working with partners globally to assist in brand marketing and collateral.
• Partnering with our Operations Manager on charter branding requests.
• Managing social media for Crystal MICE sales channel.
• Coordinate prompt payments for approved departmental initiatives.

Sales

• Assist the sales team in quote preparation for both group and charter.
• Set up, manage and escort potential or confirmed clients on ship site inspections.

• Identify, develop, and maintain relationships with incentive houses, third parties, brokers & direct corporate clients.
• Follow-up on pending group and charter quotes

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Functions, duties, responsibilities, and activities may change at any time with or without notice.

Work Environment

Works in a typical office environment with quiet-to-moderate noise generated by computer printer, fax machine and light traffic. Travel will be required up to 15% of the time.

Expected Hours of Work

The position is full-time working from Monday - Friday from 8:00 AM to 5:00 PM. Occasional need for Overtime may be required.

Requirements

Experience: 1-3 years of hotel, cruise line, or destination marketing/event management.

Skills/Qualifications:

• Proficiency in Microsoft Outlook, Word, Excel, and PowerPoint programs.
• Proficiency in Adobe Acrobat, Adobe Illustrator, Photoshop and/or InDesign.
• Strong copywriting, editing and proofreading skills.
• Familiarity with marketing tactics and strategies for global markets.
• Crisis communication experience and ability to operate calmly in high pressure and/or short-deadline situations.
• Must be highly detailed-oriented with strong organizational and follow-up skills.
• Team player with a positive attitude who works well cross-functionally.
• Resourceful, creative self-starter who takes initiative to learn processes and get things done with little supervision.
• Ability to multi-task and thrive in a fast-paced environment where strategic brand-building efforts are priority - start-up experience a plus.
• Understanding of Global Events in the MICE Sector.
• Enthusiastic - Demonstrates passion and enthusiasm and is wager and excited towards own goals.
• Analytical - logically analyses facts, data, and situations.
• Takes initiative - understands what needs to be accomplished and proceeds within the accountabilities of the job.
• Organized - Can place and maintain order in an environment and situation.
• Persistent - is tenacious despite encountering setbacks and obstacles.
• Optimistic - believe the future will be positive and demonstrates a positive attitude in all situations.
• Innovative - able to think creatively and regularly thinks 'outside of the box.'
• Presentation skills, professional appearance.
• Knowledge of incentive travel industry, previous experience with luxury cruise line preferred
• Capable to conduct travel; Proper documentation to travel domestically & internationally.