SEA Specialist
Company
Insify
Location
Other US Location
Type
Full Time
Job Description
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Commercial insurance needs to change. Insify was born out of our frustration with how traditional insurers operate. Whereas fintechs have permanently reshaped the finance industry, tech has not yet disrupted insurance. We are well underway to reshape the dull and tedious image of insurance to be engaging, easy, and fair (yes, really!).
We are a tech company at heart, building our very own insurtech platform. We extensively rely on data (API integrations, automated workflows, rule engines, natural language processing, machine learning) to figure out how to best get (and keep) our customer’s companies insured. Combine that with our fully online portal, real attention to UX, and leading underwriting, then getting your business insured may just become a surprisingly straight-forward experience.
Insify is a team led by seasoned entrepreneurs who have built several successful tech scale-ups in the past. We raised a tidy €15M Series A round from one of the leading investors worldwide: Accel Ventures, and are ready to take on our European competitors! We sell our very own Insify insurance products by partnering with Munich Re, the #1 reinsurer globally.
Your MissionÂ
Paid search is currently our most effective acquisition channel. As our in-house SEA specialist, you will be responsible for developing, optimizing and scaling our paid search campaigns. You’ll be responsible for the tracking, dashboarding and analysis of these campaigns. You’ll be working together with our VP Growth to achieve enthusiastic growth targets and share regular insights with the rest of the team. You’ll be managing the entire SEA activities of Insify and have a large impact on the company's growth.
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What You'll be Doing
- Set up, manage and optimize Insify’s Google and Bing ads campaigns for all countries
- Apply rigorous testing and optimization to continuously improve conversion rate
- Ensure our strategies, tactics and tech-stack are up to date by learning continuously
- Build our knowledge-base by documenting experiments and learnings and sharing them with the team weekly
- Monitor and improve dashboarding/reporting
- Monitor and improve tracking
- Plan and manage budget allocation for your channels
- Coordinate with content managers on copy, landing pages, and creative tests
- In this role, you work directly with the VP growth
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We are looking for amazing humans, not someone who ticks ALL boxes. So if this role seems like something for you, go ahead and apply!
- 4 yrs+ of work experience in a similar role
- At least 2 years in B2B fintech, insurtech or SaaS is considered a plus
- Exceptional knowledge of Google Ads, Google Analytics, and cross-platform tracking
- Entrepreneurial and ambitious mindset
- SEA Optimisation
- SEO/SEM expertise with a focus on CRO
- Hands-on experience in a high paced startup environment
- Highly methodical, detail-oriented, with a love for data
- Self-starter and getting-things-done mentality
- English is a requirement (other languages such as German, French, and Dutch are a big plus)
- Data analysis skills (advanced Excel, SQL and/or Python) are a plus
- Competitive compensation - we want to attract and retain the best so we are offering a compensation package that aligns with that.
- Pension plan - participation to Insify’s Pension Plan, with 6% employer contribution.
- Travel reimbursement - we help travelers with their commute.
- Hybrid - Possibility to work from home two times a week.
- 25 holidays days per year - (+ extra day on Christmas eve if it’s a weekday!)
- Subscription to Alleo - 50 EUR (net) monthly (cumulable) budget to spend on what you like - anything from gym memberships to UberEats!
- Company events - Monthly team drinks, quarterly offsites, lunch and learns, parties, merch and FUN!
- Company Macbook - get the best laptop to get your job done in no time!
- Quickly develop your career - there’s no better place to develop. We are growing and you can grow with us! Inhouse leadership programs and coaching
- High degree of autonomy - it’s time to ACTUALLY make an impact!
Join us in reshaping the future of insurance and drive impactful growth initiatives that propel our company to new heights. If you are passionate about innovation, thrive on challenges, and are ready to make a difference, we want to hear from you! Apply now to join our product team at Insify.
Date Posted
09/22/2024
Views
5
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