SEM Specialist

Princess Polly is the global fashion brand at the forefront of trend-driven, lower impact and accessible apparel. Established as an online force in the Australian retail scene in 2010, Princess Polly quickly became the clothing brand found in every influencer haul, viral TikTok, Instagram OOTD and celeb street looks. Now, one of the fastest-growing online women's fashion brands in the USA, Princess Polly has been delivering the best online shopping experience to customers worldwide for over 10 years. 

As a part of A.K.A Brands; we are a global player with offices located in Los Angeles and Australia’s Gold Coast. With big plans ahead, we're always on the hunt for new talent to join our global team. 

We are growing our team based at our Burleigh Heads office and are looking for talented individuals to join the Princess Polly team. Think you can help us in our journey of becoming the best online shopping destination like...ever? If you're a motivated team player that's obsessed with all-things fashion and pop culture, we'd love to hear from you. 

Join a top-performing team where your career awaits you! As an SEM Specialist, you’ll step into a dream opportunity to shape and elevate our digital presence, driving impactful campaigns across international and domestic markets. Don’t miss your chance to make a mark in our dynamic company and within the world of performance marketing!

Responsibilities

• Collaborate with the Global SEM Manager to build a comprehensive search, display, and video marketing strategy aimed at increasing conversion of online traffic to leads.
• Create, optimize, and scale paid campaigns across Search, Shopping, YouTube, Display, and Online Video platforms.
• Monitor and allocate budget across channels based on performance data and insights to maximize campaign ROI.
• Oversee all stages of account planning, including campaign structure, keyword research, ad copy, targeting, audience selection, bidding logic, and match type setup.
• Run A/B tests, collect data, and identify trends to optimize paid search campaigns across Google, Bing, DuckDuckGo, and YouTube for maximum ROI.
• Support the Global SEM Manager in coordinating efforts with the Performance & Buying Department and other key stakeholders.
• Prepare weekly performance reports and actionable insights to enhance campaign results.
• Resolve technical issues related to account setup, including feed, tag, targeting, and creative placement issues.
• Partner with the Performance Marketing Analyst to drive A/B testing, reporting, and insights for continuous campaign improvement.

Skills and Experience

• Minimum 3 years experience within a similar SEM role - either in-house or agency-side.
• Extensive hands-on experience with search engine marketing (preferably Google AdWords, Bing Ads & DuckDuckGo).
• Knowledge of key tools such as Google Adwords & YouTube
• Ability to manage several projects and stakeholders.
• Ability to communicate strategy simply across a diverse stakeholder group.
• Innovative thinker and a collaborative team player.
• Experience using Excel for data management and/or budgeting a plus.
• Passionate about data, analytics and reporting.

We recognise that asking you to give 100% of yourself on a daily basis requires us to offer an amazing opportunity.

Competitive salary package.

Flexible working arrangements.

Access to a best in class parental leave and family planning program.

Exceptional employee discount program.

A stunning newly renovated office in beautiful Burleigh Heads;

Work as part of a team of dedicated individuals focused on doing their best each day.

Staff social activities.

Monthly birthday celebrations.

Aside from the amazing tangible benefits and perks, Princess Polly offers you the chance to make a daily impact on a global business. 

Princess Polly is an Equal Opportunity Employer (EOE) We're committed to a diverse and inclusive workplace and encourage applicants from all walks of life. Come join us, different makes us better.

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