Senior ABM Strategist

Introduction to Demandbase: 

Demandbase is the Smarter GTM™ company for B2B brands. We help B2B companies hit their revenue goals using fewer resources. How? By aligning their sales and marketing teams around a combination of their data, our data, and artificial intelligence — what we call Account Intelligence — so they can identify, engage, and focus their time and money on the accounts most likely to buy. 

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have offices in the San Francisco Bay Area, Seattle, and India, as well as a team in the UK, and allow employees to work remotely. We have also been continuously recognized as one of the best places to work in the San Francisco Bay Area including, “Best Workplaces for Millennials” and “Best Workplaces for Parents”!

We're committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring that every Demandbase employee is able to bring a diversity of talents to work, we're increasingly capable of living out our mission to transform how B2B goes to market. We encourage people from historically underrepresented backgrounds and all walks of life to apply. Come grow with us at Demandbase!

The base compensation for this role is $145,000 to $185,000.

About the Role:

We are looking for an enthusiastic, strategy loving Senior ABM Strategist who loves digging into customer profiles to uncover strategic opportunities to expand ROI and drive optimal decision-making based on identified trends and opportunities. This role will join our strategic practice within our Services team to help customers understand the health of their ABM (account-based marketing) program, provide proven track record direction, and help a customer grow their ROI through our platform. The goal of the Services strategic practice is to develop relationships with customers, identify areas of improvement, and deliver strategic direction and planning across channels. 

What you’ll be doing:

• Customer-facing role responsible for helping drive customer satisfaction, adoption, and renewals
• Provide expert knowledge of Demandbase One Platform and how it integrates into the overall B2B marketing tech stack. 
• Responsible for assisting customers with business and technical requirement definition through subject matter expertise.
• Collaborate with customer to define positive business outcomes and become integral part of their team’s success
• Leverage experience to manage client expectations, provide valuable insight and deliver top notch client service
• Providing strategic guidance based on best practices for operationalizing specific use cases
• Working with customers to develop crawl, walk, run technology plans to support their ABM initiatives
• Coordinate and deliver quarterly business reviews to help customers continue seeing their success and opportunity in the platform/ABM space
• Initiating and contributing to the execution of proprietary research related to success factors, investments, and ROI that will help to position Demandbase as a valued partner.
• Collaborate internally with the Product and Technical Consulting team to develop project strategy, timeline, and deployment approach.
• Supporting customer office hours and internal enablement as needed

What we’re looking for:

• Bachelor’s degree in a related field required, unless there is significant, relevant work experience. 
• Minimum of six (6) years experience in a marketing, agency or marketing operations role.
• Exceptional presentation and leadership skills with aptitude for business analysis. 
• At least 5 years consulting experience integrating Sales and Marketing technology including:
• CRM (Customer Relationship Management)
• SFDC, Microsoft Dynamics, SugarCRM, FreshSales or other B2B CRM applications
• Experience in the area of Salesforce automation (SFA), Lead Management and Marketing
• MAP (Marketing Automation Platform)
• Eloqua, Marketo, Pardot, Hubspot, FreshMarketer, Silverpop, Act-on or related B2B focused MAP
• Experience with marketing automation, lead scoring, lead nurturing and campaigns automation

Benefits:

Our benefits include options for up to 100% paid Medical and Vision premiums for employees, flexible PTO policy, no internal meeting Fridays, Modern Health mental wellness platform, and 11 paid holidays and 2 additional weeks where all Demandbase employees take off (the week of July 4th and the week of Thanksgiving). Plus 401(k), short-term/long-term disability, life insurance, and all those good things.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion require ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.