Senior Account-Based Marketing (ABM) Analyst

Senior Account-Based Marketing (ABM) Analyst

Let's talk about the team:

As an ABM Analyst, you will play a pivotal role in enhancing our Account-Based Marketing (ABM) strategies through insightful data analysis and data-driven recommendations. Your primary responsibilities will involve deploying, managing, and assessing the effectiveness of our ABM initiatives to drive superior results.

Your analytical prowess will be crucial as you harness third-party intent data to meticulously segment and target diverse customer groups. By delivering timely and relevant offers and campaigns, you will contribute to the optimization of our ABM activities, ensuring maximum impact and engagement.

In addition to your analytical responsibilities, you will be tasked with creating and overseeing various dashboards and reports. These tools will enable you to measure performance across key metrics, empowering you to refine and perfect our commercial initiatives continually.

As a key player in our commercial team, this role serves as a revenue enabler, bridging the gap between internal business objectives and external customer needs. Effective collaboration is essential, necessitating frequent interaction with various departments including Marketing, Sales, Sales Operations Management, Product Management, IT and Finance. Your contributions will be instrumental in driving the success of our ABM efforts and overall commercial performance.

Let's talk about the role:

• Develop and maintain tools, templates, and methodologies to support the ABM core team and Leadership team.
• Manage, interpret and utilize 3rd party intent data for ABM.
• Perform timely and relevant Commercial analysis by customer, product, channel, tier, program, etc., to ensure strategic objectives are met.
• Provide structured and well-researched data-driven Commercial recommendations to the management team.
• Partner with business SMEs and BI/IT on technology platforms to build a competitive advantage, focused on delivery through redefining requirements into MVP (minimum viable products).
• Lead and participate in special projects/initiatives: by conducting data analysis and making recommendations, troubleshooting technical issues, and refining processes around customer support.
• Navigate/extract/tie sources with Salesforce (CRM) data.
• Combine 1st party data gathering for ResMed (surveys, site section visits, digital marketing leads, ex.) with 3rd party intent data for a more holistic approach.
• Perform other ad hoc financial and sales/marketing analysis projects as needed involving KPI, competitive markets, sales operations, sales promotions, marketing programs and channel management, etc.
• Become the subject matter expert in varying platforms/data sources.
• Collaborate cross functionally to inform teams of shifts in business function from a data perspective and remain in sync with shifting priorities.

Let's talk about you:

• Requires a minimum B.S/.B.A. in Business, Finance or Economics.
• 3+ years of financial, sales and/or marketing analysis/reporting.
• 3+ years of direct experience using intent data for marketing initiatives.
• Strong analytical capabilities and experience creating, deploying, administering and automating analytical tools.
• Test & Learn experience - With ABM, the skills set to set up an A/B test for more accurate measurement/results.
• Experience with ABM Tools (ex, Demandbase etc.)
• Experienced user of website/digital marketing metrics.
• Excellent organization and communication skills required. MBA preferred, not required. Experience within the medical device, regulated healthcare, and/or high-tech (hardware) industries highly preferred.

• Microsoft SQL Server or other SQL experience (required).

• Strong Microsoft Excel, Word and PowerPoint (required).
• Tableau, Power BI or other business intelligence system experience (required).
• Salesforce (Sales Cloud / Marketing Cloud) or other CRM tool experience (required).
• IQvia, Doximity or other medical data set experience (preferred).

We are shaping the future at ResMed, and we recognize the need to build on and broaden our existing skills and continue to attract and retain the world's best talent. We work hard to offer holistic benefits packages, provide flexible work arrangements, cultivate a workforce culture that allows employees to grow personally and professionally, and deliver competitive salaries to our team members. Employees scheduled to work 30 or more hours per week are eligible for benefits. This position qualifies for the following benefits package: comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance. Employees accrue fifteen days Paid Time Off (PTO) in their first year of employment, receive 11 paid holidays plus 3 floating days and are eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members.

• Individual pay decisions are based on a variety of factors, such as the candidate's geographic work location, relevant qualifications, work experience, and skills.
• Subject to the absolute discretion of the company, this role is eligible for an annual cash bonus payment based on company, business unit, and/or individual performance.
• At ResMed, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current base range for this position is: $110,000 - $164,000

• For remote positions located outside of the US, pay will be determined based the candidate's geographic work location, relevant qualifications, work experience, and skills.

Joining us is more than saying "yes" to making the world a healthier place. It's discovering a career that's challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now! We commit to respond to every applicant.