Senior Account Executive - Crisis and Reputation Management

Role:

A Senior Account Executive (SAE) serves as a day-to-day contact for the client, working with their supervisor to manage projects and team members, with a deep understanding of the client’s business and communications objectives. This individual  should offer proactive strategic counsel and recommendations to the client, leveraging industry trends and the changing media landscape, with the ability to research, develop and present communications plans. 

This role will be focused on crisis and issues management so candidates should have a passion for helping clients identify, respond to and manage reputational risks that could impact their business and bottom line. Ideal candidates welcome challenges, are immensely curious, think critically about complex topics and are prepared to immerse themselves into their clients business.  

Qualifications:

• Bachelor’s degree in communications, journalism, public relations or related industry. 
• Minimum of 4-6 years relevant work experience. 
• Deep understanding of public relations, social media strategy and integrated marketing.  
• Excellent written and verbal communication skills, time management and organizational skills.  
• Ability to manage multiple clients and projects at once in a fast-paced, dynamic environment. 
• Solid client management skills with the ability to anticipate client needs and problem-solve. 
• Exceptional management skills to oversee account work and team members. 
• Knowledge and expertise of media landscape, industry trends and new technologies. 
• Experience working with traditional and social media monitoring tools.
• Knowledge and expertise of the social media landscape and measurement tools.
• Understanding of monthly projections, budgets and ROI for client initiatives. 

Responsibilities:

• Provide sound and reasoned counsel to management and business clients on public perception and business issues. 
• Deliver real-time crisis and issue management communication strategies and materials in response to timely events. 
• Develop and execute communications plans including goals, objectives, strategies and tactics. 
• Act as day-to-day client contact delivering consistent, high-level client service. 
• Maintain a strong pulse of client coverage in the media, including social media. 
• Support the development of crisis communication playbooks on a variety of complex subject matter. 
• Development of crisis simulation drills and exercises. 
• Share proactive, creative recommendations with supervisor and client including, but not limited to, social media engagement strategies, new pitch angles and content ideas, and target partnerships and events. 
• Cultivate and maintain strong relationships with media including traditional outlets and bloggers. 
• Plan and execute social media initiatives, driving strategic content and results reporting. 
• Develop high-quality written materials such as a press release, media advisory, standby statements, fact sheets pitch, op-ed, script, blog post/web copy etc. 
• Work with other departments (Digital/Interactive, Creative, Account Management, Brand Strategy) on projects as appropriate. 
• Mine for organic opportunities to grow business. 
• Develop understanding of account and agency financials; review billing and support supervisors in budget creation, tracking and staff billability. 
• Actively participate in agency committees. 
• Supervise junior account team members and update senior staff on an ongoing basis.