Senior Associate, Influencer Strategy

Senior Associate, Influencer Strategy

Responsibilities:

• Develop a deep understanding of our clients’ businesses and target audiences, and working in close collaboration with our Creative, Insights and Client Experience teams, lead the creation and execution of integrated multi-platform campaigns that drive meaningful results
• Support building influencer strategies cross-functionally to align strategic efforts and priorities, and able to develop strategic outputs with little to no oversight. Collaborate closely with influencer strategy leads, creative, social, paid and larger integrated agency teams to deliver program initiatives
• Closely partner with social platform and digital SMEs to stay at the forefront of technology trends and emerging platforms to champion social and digital innovations and continuously further our offerings to break through social clutter and break through in earned media
• Support the influencer stagey team in providing expert counsel to clients and colleagues on social/digital/influencer best practices as well as agile opportunities
• Play a role in the agency’s Influencer center of excellence, which develops and manages key relationships with talent agencies and content creators, and institutionalizes a set of best-in-class tools and processes for identification, contract negotiation, content planning, measurement, and ROI analysis
• Coach and develop junior staff (Associates and interns)

Qualifications:

• 2-3 years of experience, preferably within an agency environment
• Strong understanding of the overall media and social landscape, with an emphasis on social experience
• Strong expertise in managing influencer programs
• Strong knowledge of social platforms, including paid amplification and campaign optimization
• Familiarity with a broad set of social, media and influencer analytics tools
• Detail-oriented, multi-tasker with excellent time-management skills
• Strong written, verbal communication, negotiation and presentation skills
• Experience coaching and growing junior staff is an asset 

CULTURE & DEI A driver of culture: Must have true passion and understanding of pop culture and are part of the community (be it music, gaming, fashion, food, internet culture, etc) This job is the intersection of creative, strategy, marketing, technology, content creation and production; your energy must be driven by your lifestyle. You must influence creative ideations: from the ideas presented, to the influencers selected, to the content created, all the way down to the language used in post copy. Have high cultural competencies: Understand the role and importance of diversity, equity & inclusion (DE&I) You must be culturally vigilant with the ability to understand, communicate with and effectively interact with people across cultures.

"GRAVITAS" IN THE INFLUENCER SPACE Understanding of the influencer landscape is required. Proven ability to build, speak and grow relationships with change agents and cultural makers (celebrities, influencers, artists, thought leaders) directly or via their agents. 

"MANAGE PARTNERS Know how to identify and manage diverse vendors and partners: in an industry where technologies (saas platforms, AI, managed services, etc) are popping on the daily, at high volume, no less, you must have experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database)

HUSTLE Identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick.

BE CURIOUS Willing to learn a little bit of everything, and open to take on anything.

THINK LIKE A LAWYER Understand how important it is to be in compliance with best practices (FTC updates, platform requirements), continuously build our excellence by partnering with EXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign you touch.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.