Senior Brand Manager Skin Cleansing

Unilever is currently looking for Senior Brand Manager Skin Cleansing.

Role reports to Marketing & Media Lead Personal Care Poland

JOB PURPOSE

Unilever is the place where you can bring your purpose to life with the work that you do - creating a better business and a better world. If you are business oriented senior marketeer looking for a position which will lead for extraordinary business impact, winning the polish skin cleansing (shower gel, bar, liquid hand wash) market and you are ready for leading the new ways of working and operational model then this role is just for you!

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Co-creating and executing marketing strategy for Skin Cleansing business with 4 brands: Dove, Dove Men+Care, AXE, LUX within 3 categories: shower gel, bar, liquid hand wash.
• Be the owner of Dove campaigns & agenda
• Delivering and managing full P&L of Skin Cleansing
• Delivering market share winning plan for Skin Cleansing
• Building penetration of Unilever brands in Skin Cleansing
• Delivering plans to grow Skin Cleansing categories with trade partner's respective teams - consumption growth, trade up
• Build Brand Strength across the marketing funnel and key attributes of 3 brands: Dove, Dove Men+Care, AXE while managing 2 masterbrands (cross-category): Dove, Dove Men+Care
• Manage high complexity portfolio: 47 SPFs & 356 MRDRs active
• Own the Strategic Pricing for all brands & formats in Skin Cleansing
• Deliver the best assets based on global productions (adaptation) for Polish consumer and shopper
• Deliver the best assets (local production) for Polish consumer and shopper
• Make sure that marketing activities address key consumer and shopper trends
• Keep up to date with trends in consumer & shopper behavior and media consumption and solutions
• Co-create & improve media plans for higher impact of the communication
• Make sure our brands have best content to drive sales in ecom and omnichannel
• Work on the monthly Sales and Operational Planning for Skin Cleansing - forecasting
• Create the yearly Integrated Business Plan - P&L and activities for Skin Cleansing
• Create & manage complex network of external partners to deliver the result in lean team (creative agencies, media agencies, R&D partners, CSP partners, Digital Media Commerce partners)
• Drive the change in ways of working and mindset across the Personal Care team and wider organization

WHAT YOU NEED TO SUCCEED

Experiences & Qualifications

Minimum requirements:

• 6 years of experience in marketing in FMCG company
• P&L management proficiency
• Proven track record of extraordinary business and marketing results
• Experience in delivering best class campaigns & assets: adaptations & local production
• Experience in managing high complexity portfolio
• Experience in managing cross-functional teams - internally & externally (Createive Agencies, Media Agency, PR Agency)
• English and Polish proficiency written and spoken

Skills

• Commercial acumen
• Category visioning
• Growth opportunity identification & segmentation
• Competitive category strategy
• Brand visioning & planning
• Brand performance analysis
• Digital commerce
• Creative judgment
• Communication assets development
• Evidence-based decision making
• Brand Guardianship
• Media strategy & planning
• Brand activity planning
• Communication effectiveness
• Net revenue management
• Retail execution
• Brand performance analysis
• Campaign measurement & optimization
• Category growth management

Leadership

• You are energized by delivering fantastic results. You are an example to others - both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

We Offer You

• Learning environment and personal development.
• A friendly atmosphere and a positive work culture at Unilever (flex working).
• Work on the contract of employment, annual bonus.
• Attractive benefits package including private medical care, retirement package, life insurance, sport package, Unilever shop with discounts, psychological support, access to learning platform, unlimited access to Legimi, and much more:)

Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bring ing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.