Senior Content Lead, Think with Google

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 9 years of experience in marketing or a similar role (e.g., business journalism, publishing, consulting, research, thought leadership, Business-to-Business publishing, content marketing).
• 2 years of experience managing people or teams.

Preferred qualifications:

• 15 years of experience in a content leading role.
• Experience working in a tech, marketing, Business-to-Business publication, or in the research/publishing arm of a consulting firm.
• Experience in conducting light touch analysis to inform insights as part of writing.
• Knowledge of marketing or digital advertising landscape and advertiser needs.
• Ability to edit team members' content while managing your own workload.

About the job

As the Senior Content Lead, you will define the content agenda/calendar and guide a team of writers and AI specialists to produce high quality, insightful content. As a player-coach, you will identify content/story ideas in line with Google Ads marketing priorities, write content for Business-to-Business audiences, and review/edit content by other members of the team.

Google is at the forefront of a revolution in marketing. The Scaled Growth and Content team drives growth for our business by providing our customers with actionable insights and content that helps them be better marketers.

Responsibilities

• Develop a steady flow of stories and content ideas on latest developments at the intersection of marketing, advertising, and AI.
• Own development of content from ideation, writing drafts, to editing and delivering long and short- form content identifying new and existing editorial formats that can best tell Google's stories.
• Partner with internal expert teams to ensure Google stories are strategic, accurate, and inspiring.
• Leverage external data sources to identify trends and insights for use in publication.
• Lead, manage, and mentor a small team of in-house writers.