Senior Data Analyst - Marketing

We Make Knowledge Worth More.

Kajabi is an incredible place to work (if we do say so ourselves). We call our customers our Heroes because they are. We celebrate and support every one of them working to create a thriving business based on what they know and share with the world.

With our robust product features, Heroes have a single ecosystem in which they can publish, market, and sell online courses, membership sites, communities, and other digital products. Tens of thousands of entrepreneurs rely on Kajabi to build and manage their online businesses, and we are proud to have enabled these entrepreneurs to generate over $4.1 billion in sales from nearly 50 million customers to date.

Kajabi is at another inflection point. With over $100 million in revenue and a significant round of funding that values the company at more than $2 billion, we are writing the next chapter in our journey to build a great, enduring company that redefines the knowledge economy.

Learn more at www.kajabi.com.

As a Senior Data Analyst you will help drive strategic and operational product initiatives that help accelerate Kajabi’s growth, performance, and market position in the Knowledge Economy. The role will report to our Director of Data Science & Engineering. 

As a member of the analytics team you will join a team of data enthusiasts who work cross functionally with other departments across the company in analyzing and predicting customer behavior using cutting edge ML algorithms and a modern data stack (Snowflake, DBT, Looker). 

You will be working with the Marketing team as an embedded analyst to help guide the team in understanding the optimal mix of marketing and customer acquisition as well as with understanding the impact of marketing spend to measure incrementality. 

You will work with various tools such as Amplitude, Rockerbox and Looker to understand the marketing touch points and downstream behaviors to build an optimal marketing spend mix. You will have the opportunity to employ machine learning to understand and predict behavior as well as design and measure A|B tests under a data driven marketing organization. 

The Impact you will make

• Lead cross functional analysis using advanced data modeling techniques to discover insights that will guide strategic decisions and uncover opportunities for optimization across our marketing channels
• Work with Marketing in developing marketing & media mix models and multi-touch attribution solutions to inform marketing spend allocations and partners for future campaigns
• Work with other analysts to uncover insights that drive hypothesis testing geared towards optimizing site conversion
• Work with marketing departments to design and measure A/B and multivariate tests
• Identify, build and analyze key metrics and traffic patterns to measure attribution and performance of marketing programs
• Perform ad-hoc reporting and analysis to uncover changes in performance within statistical significance

Attributes for Success

• 5+ years experience in an analytically driven role 
• 3+ years Python or R  
• 3+ years  of SQL 
• A comprehensive understanding of marketing analytics (e.g. funnel analytics and multi-touch attribution)
• Experience analyzing marketing data across various channels (paid, direct, email, etc)
• The ability to identify, analyze, and interpret trends or patterns in complex data sets
• The ability to synthesize complex data and hypotheses into a digestible format for both technical & non-technical audiences
• Experience with working with data and technologies such as Google Analytics, Segment, & Amplitude

Bonus if you have

• Looker (development and building out dashboards) 
• Advanced SQL (Window functions, PDT’s, stored procedures etc) 
• Knowledge of data science algorithms for predictions & classification problems 
• Experience working with SaaS and/or subscription-based products
• Knowledge or understanding of customer lifetime value models (Pareto GGG, Pareto NBD, survival analysis, etc.)
• MMM Models 

Kajabi Team Benefits Package

• Company paid premiums for medical, dental and vision insurance for self and family
• Company sponsored HSA account
• Company 401K, 100% match up-to 6% of employee contributions 
• Equity 
• Flexible vacation policy
• Telecommuting 
• Educational Allowances
• Fitness incentives package
• Company funded mental health resources
• Wellness perks
• Casual Dress
  

How To Apply

Sound like a good fit for you? Click apply, below!

• Remote and local applicants welcome! 
• Links - Send along any links that best showcase your experience, i.e. your portfolio, LinkedIn, blog posts, other writing samples, etc.

The salary range for this US-based role is $71k-$94k + bonus + equity + benefits (health, welfare, retirement, and paid leave). Our salary ranges are determined by role, level, and location. The range displayed reflects the minimum and maximum target for new hire salaries. Actual base salary may vary based upon, but not limited to, internal equity, internal salary ranges, market data, applicant's skills and prior relevant experience, education, certain degrees, training, certifications, geographic location, travel requirements, and business needs.

Kajabi LLC  is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, age, veteran status, or any other basis protected by applicable law. #LI-Remote