Senior Demand Generation Specialist

Senior Demand Generation Specialist

Intiveo is on the rise, and we're searching for an energetic Senior Demand Generation Specialist to join our dynamic Marketing team!

The Senior Demand Generation Specialist is responsible for enhancing demand generation efforts, effectively managing paid advertising (Google, Meta, LinkedIn) and organic social media, as well as continuously optimizing channels to drive revenue. You will also stay ahead of the curve by researching new opportunities, informing and impacting our demand efforts, and owning the reporting of key metrics from all digital sources.

The ideal candidate will possess a deep understanding of digital marketing and demonstrate expertise in leveraging diverse digital platforms to drive qualified pipeline and revenue. Strong analytical skills and the ability to synthesize campaign data into actionable insights are essential. The Senior Demand Generation Specialist will collaborate closely with our Senior Demand Generation Manager and Campaign Strategist to align campaign strategies with business objectives.

Who Are We
Intiveo is a leading cloud-based patient engagement platform used by 15,000 practitioners to communicate with over 18 million patients. Our goal is to continuously improve patient care by understanding communication needs, behaviors, and preferences – resulting in successful treatment outcomes.

✨What You'll Do

• Responsible for owning and growing digital programs i.e. finding and testing new channels, optimizing and managing existing channels including paid, organic social, SEO.
• Own paid media activities, using creativity and data to grow our lead generation via paid channels including Google, LinkedIn and Meta.
• Manage the execution, tracking and optimization of all advertising activity.
• Assist in the day-to-day management of all paid media spend and budgeting.
• Create and execute an organic social media plan to distribute content and drive relevant traffic.
• Build and monitor a thriving community on organic social by replying to comments, interacting in groups, resharing posts, and other strategies you want to test.
• Monitor and optimize review sites including organic pages and PPC.
• Assist in developing an SEO-driven content strategy to grow web traffic.
• Assist in managing the Intiveo website, continuously optimizing and testing for conversion rate, and keeping up-to-date on best practices. 
• Monitor, analyze, report and continually optimize on the performance of all digital initiatives.

✨Who You Are

• Bachelor's degree in Communications, Digital Marketing, or related field
• 2-3 years of experience in digital marketing or demand generation
• In-depth knowledge of running digital marketing channels with a proven track record of success 
• Certifications in Google Analytics, Google Adwords, Microsoft Advertising
• A data-driven mindset, a proactive attitude, and great organization skills
• Strong collaborator who seeks out cross-functional feedback and input to build comprehensive strategies
• Thoughtful problem-solving tendencies with the ability to take initiative and ownership with a focus on continuous improvement
• Excellent time management and organizational skills. Effective at prioritizing and managing multiple projects and deliverables simultaneously
• The ability to work independently, with the confidence and initiative to define personal activities and deliverables that contribute to the achievement of team goals

How We Give Back to Our Employees:

• Generous vacation time
• Wellness Fund
• RRSP matching
• ESOP (employee stock ownership program)
• Annual retreat
• Plus, your birthday off! (Who wants to work on their birthday?)
• And more

More About Intiveo
We are a fun, collaborative, and hard-working team of innovative minds who genuinely enjoy spending time together. At Intiveo, our values are Authenticity, Collaboration and Continuous Development. We embrace diversity and encourage you to share your voice. We want you to think outside the box, present new ideas, and be willing to fail. Our employees are empowered daily to see how their work helps Intiveo achieve our goal of becoming North America’s #1 patient care service provider.
Want to see more? Check out our Culture Book here!