Senior Demand Marketing Manager

About You

As the Senior Demand Marketing Manager will own and execute SGNL’s multi-channel growth strategy, encompassing event marketing, ABM, and digital campaigns. You will be responsible for designing and implementing engaging in-person and virtual events, managing targeted ABM initiatives to engage key accounts, and running digital marketing campaigns to support our growth objectives. This role requires strategic thinking, creativity, and hands-on execution across all three areas to deliver impactful experiences for our target audiences. You will work closely with cross-functional teams, including Product Marketing, Sales, and Customer Success, to align growth initiatives with SGNL’s business goals and customer needs.

Qualifications

• 7+ years of experience in growth, event, ABM, or digital marketing, with a strong background in managing multi-channel campaigns within B2B enterprise markets; experience in identity security or cybersecurity is highly preferred
• Demonstrated expertise in event and experiential marketing, with experience managing in-person, virtual, and hybrid events across different scales and settings to engage target audiences and drive lead generation
• Proven success in developing and executing ABM strategies, with experience personalizing highly creative campaigns to address the unique needs of high-value target accounts. These are hustle campaigns and engagement tactics, not just digital targeting.
• Strong knowledge of digital marketing fundamentals, including paid media, SEO, email marketing, and content marketing, with hands-on experience optimizing outbound campaigns to achieve measurable results
• Ability to balance high-level strategic planning with hands-on execution across multiple channels, managing multiple projects and deadlines effectively
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo, etc.) and CRM systems (e.g., Salesforce) to support lead tracking, nurturing, and follow-up for ABM and digital campaigns
• Strong analytical skills, with experience using data to measure campaign success, inform decision-making, and drive continuous improvement
• Exceptional communication and collaboration skills, with a track record of working effectively with Product Marketing, Sales, and external partners
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent experience; advanced degree or certifications in ABM, event marketing, or product marketing are a plus. Prior sales experience is also a plus.
• This role is based remotely, but will be expected to travel up to 20% for all team meetups and off-sites and industry conferences

Responsibilities

• Develop and implement a comprehensive event marketing strategy, including industry conferences, trade shows, executive dinners, webinars, and other experiential marketing opportunities. Lead all event planning and execution efforts, from logistics and vendor management to on-site coordination and post-event analysis.
• Own SGNL’s ABM strategy, collaborating closely with Sales to identify target accounts, develop customized marketing plans, and execute personalized campaigns that resonate with key decision-makers in those accounts.
• Plan, launch, and optimize digital marketing campaigns across channels such as paid media, SEO, and email marketing to support lead generation, brand awareness, and customer engagement.
• Design and manage a referral program focused on customers and partners to generate new leads, ensuring the program is promoted across appropriate channels and regularly analyzed for effectiveness. This is not a classic incentive-based program, but is more focused on developing sphere of influence and driving referral activation in coordination with SGNL’s advisors, customer success, sales, and other marketing team members.
• Partner with Product Marketing to align event content, ABM initiatives, and digital assets with SGNL’s brand messaging and value propositions, ensuring that all campaigns reflect our unique identity security solutions.
• Design and execute promotional strategies to support events, ABM, digital campaigns, and referral initiatives, leveraging cross-channel tactics to drive audience engagement and maximize reach.
• Oversee metrics and performance analysis across all initiatives, gathering insights on campaign effectiveness, audience engagement, lead quality, and ROI. Use data-driven insights to optimize future events, ABM campaigns, digital marketing activities, and referral strategies.
• Work with Sales to ensure effective lead capture and follow-up processes for all campaigns, supporting a seamless lead nurturing process and contributing to a robust sales pipeline.
• Drive innovation in event and digital marketing by staying current on industry trends, exploring new engagement tactics, and testing new formats to elevate SGNL’s brand presence.
• Manage external vendors, agencies, and contractors to support event, ABM, digital marketing, and referral program initiatives, ensuring alignment with SGNL’s brand standards and marketing objectives.

Additional Information

• Base salary range for this position: $150,000.00 - $225,000.00 per year*
• Eligible to participate in SGNL's Equity Incentive Plan

* Final offer will be at the company's sole discretion and determined by multiple factors, including years and depth of relevant experience and expertise, location, and other business considerations.