Senior Digital Communications Lead, Platforms

The Senior Digital Communications Lead drives impact for the growth and management of Pivotal’s digital platforms. This role is vital to developing a best-in-class website and email program that engages our target audiences through story driven content that showcases the unique and innovative approaches to our work, as well as highlighting our incredible partners who are driving progress. Specific objectives include leveraging web and email platforms to reach and engage key audience segments and successful execution of campaigns in service of driving impact on priority issues for Pivotal. The role spans all aspects of operations and includes direct oversight of multiple vendors and contributors focused on design, development and site implementation, as well as content creation, content development, and CMS production. Working closely together with the Digital Social Lead, this position will ensure our content strategy is harmonized across channels, increasing audience acquisition, driving engagement, and ensuring our messages are on brand and building trust.

ROLE RESPONSIBILITIES

Management of Owned Platforms

• Project manage content creation, design, development, and launch of owned platforms, including but not limited to overseeing vendors and work plan, coordinating meetings and review cycles with internal stakeholders, and partnering with web architects and technology team. Implement and regularly optimize content strategy for Pivotal Ventures digital ecosystem.
• Serve as primary CMS producer and coordinator for both web and email platforms, responding quickly to required changes, bugs, and other issues that arise.
• Oversee strategy for and manage distribution of content via email program.
• Monitor and evaluate digital trends to optimize strategy and pursue new opportunities.
• Vet and handle inbound requests and coordinate with partners.
• Upload and manage assets in digital asset management system.
• Input and track work in PM (AirTable) and CRM (salesforce) system.
• Coordinate with developers and technology leads on platform enhancements from design validation through testing approval.
• Consult and advise on development, design, and launch of additional owned platforms.

Content Strategy and Development

• Ensure that content strategy and brand messaging are implemented accurately across digital ecosystem.
• Coordinate with communications team members, as well as other Pivotal Ventures teams, to oversee editorial calendar for owned platforms and ensure forward content planning.
• Curate content and work with guest contributors to source and edit content.
• Oversee editorial process from start to finish, collaborating with consultants, writers, outside partners, and other members of the communications team as appropriate. Identify stories/threads relevant to our priority areas of interest and act upon opportunities to publish timely commentary.

Campaign Development and Execution

• Plan and execute campaigns to achieve audience acquisition, awareness of and engagement with key issues and other objectives.
• Track the performance of platform, content and campaigns and develop detailed reports of the progress against goals.
• Track development of content on all platforms against company goals, as well as team goals and messaging.
• Oversee audience research and digital testing via owned platforms.
• Manage and grow online community, recommending discreet ways to optimize our work.
• Support implementation of influencer and network strategy through platform content, CRM integration and email program.
• Manage and coordinate agency and vendor owned platform support and creative asset development

The requirements listed below are representative of the knowledge, skills, and/or behavior required to be successful in this role.

• Proven record of web production, content management systems and email management.
• Demonstrated ability to edit and manage a web platform, including content management and oversight of content production.
• Ability to work across an organization and collaborate with other teams to ensure plans are complementary and aligned to clear objectives.
• Strong understanding of Sitecore Content Management System
• Proficiency in Mailchimp email marketing automation platform
• Demonstrated ability to convey complex ideas through compelling content.
• Strong understanding of analytics and measurement and ability to draw and communicate actionable insights.
• Knowledge of current with innovative communication trends including latest channels, tools and features.
• Strong understanding of how communication advances program and advocacy goals.
• Proven project management and execution
• Comfortable working both independently and as part of team.
• High integrity, sound judgment in decision-making and discretion with confidential matters and sensitive information.
• Proficiency using Microsoft Office (Outlook, Word, Excel, and PowerPoint).
• Proficiency using Adobe Creative Suite (primarily Photoshop and Illustrator).
• Ability to react well under pressure and maintain a positive, cooperative, and professional attitude under a variety of circumstances.
• A well-developed sense of humor and ability to work with a diverse team of individuals.

REQUIRED QUALIFICATIONS

• A minimum of five years of directly applicable experience or an equivalent combination of advanced training and experience. Equivalent combination of education and/or experience from which comparable knowledge and skills have been acquired may substitute for degree.
• Must be able to pass a comprehensive background investigation including criminal, public records and credit checks.
• Working knowledge of HTML, CSS, JavaScript, and SEO.

PREFERRED QUALIFICATIONS

• Experience with marketing automation preferred.