Senior Director, Digital Merchandising NAM

Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high quality, exciting 5-star products that make life easier. We thrive on passion and innovation, and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.

Our mission to positively impact people's lives every day in every home around the world allows our employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love.  As we continue to grow, we are excited to add a Senior Director, Digital Merchandising to our North American DTC team, reporting to the VP Ecommerce NAM. 

OVERVIEW:

We are seeking a strategic and results-driven Senior Director of Digital Merchandising to lead our digital merchandising efforts for the US and Canadian DTC markets. Reporting directly to the VP Ecommerce North America, you will be responsible for developing and executing a comprehensive digital merchandising strategy that maximizes online sales and profitability, enhances customer engagement, and strengthens brand loyalty. You will lead a team of talented category managers / merchandisers and collaborate closely with cross-functional teams, including Brand Marketing, Demand Planning, Site Experience, Performance Marketing, Creative, and Analytics.  

LOCATION:  Needham, MA

Here are some of the EXCITING things you’ll get to do:

1. Strategy Development: Develop and implement a holistic digital merchandising strategy to drive financial targets and e-com KPIs. Lead DTC pricing strategies, product activations and promotional campaigns to optimize online sales and profitability.
2. Business Planning: Influence inventory and assortment planning (including breadth/depth and allocation) by leveraging e-com and competitive data to impact future business (ex: depth in key items, brand/category planning, tailored assortments, exclusives, inventory allocation).
3. Team Leadership: Manage and mentor a team of digital merchandisers, providing guidance, setting performance goals, and fostering a collaborative and innovative work environment.
4. End-to-end Product Category Leadership: Lead cross-functional efforts to optimize the assortment, inventory forecasting accuracy, Marketing activation as well as product presentation to ultimately drive conversion for each category on DTC. Serve as the leader for digital product categories, working directly with the Merchant leadership and Brand Partners to develop a clear path to grow the digital business along with actions to deliver those results.
5. Data-Driven Insights: Utilize data analytics to identify opportunities within categories to optimize product performance, monitor e-com (KPIs), and continually refine digital merchandising strategies based on consumer behavior, competitive analysis and market trends.
6. Promotional Planning: Collaborate with marketing and sales teams to design and execute effective online promotional campaigns, (exclusive/early) product launches, and events to achieve revenue goals and drive customer acquisition as well as retention.
7. Vendor Relationships: Build and maintain strong relationships with suppliers, vendors, and partners to ensure optimal product availability and pricing.
8. User Experience Optimization: Continuously enhance the online shopping experience by identifying and implementing improvements to navigation, search functionality, and overall usability. Collaborate with the Digital Experience and Creative teams to enhance the customer journey, improve micro-conversion rates, and consistently reflect the brand's identity.

ATTRIBUTES & SKILLS:

• Bachelor's degree in Digital Marketing, Business, or related field. Master's degree is a plus.
• Proven experience (6+ years) in digital merchandising or related roles, with a track record of successful strategy development and execution.
• Strong understanding of E-commerce platforms, online consumer behavior, business planning and digital marketing strategies.
• Proficiency in data analysis and utilization of analytics tools to drive decision-making.
• Excellent leadership and team management skills, with a track record of developing and motivating high-performing teams.
• Exceptional communication and collaboration abilities to work effectively across departments.
• Strategic thinker with the ability to balance creative vision with data-driven insights.

LOCATION: Needham – 2-3+ days per week onsite required  

At SharkNinja, Diversity, Equity, and Inclusion is vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

• YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET
• Lead us to be “RARELY SATISFIED”
• Make things better each day; “PROGRESS OVER PERFECTION”
• Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
• Deliver something great; “WINNING IS A TEAM SPORT”
• Be clear and honest, “COMMUNICATING FOR IMPACT”

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 SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/

 We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by state or federal law. SharkNinja will consider reasonable accommodations consistent with federal, state, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture.

YOUR ROLE in DIVERSIFYING 

• As a corporate citizen, learn and support SharkNinja’s Diversity, Equity & Inclusion strategy
• Be an Ally, find internal Champions
• Explore SharkNinja’s Employee Resource Groups or volunteer to serve on committees that organize diversity-related events and activities
• Participate in employee engagement surveys and respond as openly and honestly as possible
• Become culturally competent; take the time to learn about different cultures, races, religions and backgrounds represented by your colleagues
• Treat people in a way they wish to be treated rather than the way you wish to be treated

YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET 

• Leads us to be “RARELY SATISFIED”
• Make things better each day; “PROGRESS OVER PERFECTION”
• Using your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE,”
• Deliver something great; “WINNING IS A TEAM SPORT”
• Be clear and honest, “COMMUNICATING FOR IMPACT.” 

SharkNinja is voted 2022 Best Places to Work in Boston and 100 Best Large Companies to Work For. As a subsidiary of JS Global Lifestyle Company Limited (Hong Kong: 1691), a leader in small household appliance innovation, we are ranked in the top three for the 'Best ESG Management Company' in consumer necessities sector by leading international financial magazine, Institutional Investor, in June 2022.  We strive to get smarter and are dedicated to integrating DEI in our processes, practices and policies. Some of our benefits include 4 Global DEI subcommittees, 8 Affinity Groups, 5 Business Resource Groups, Cultural Celebrations, Summer Half Day Fridays, Volunteer Impact Day/Activities, Mentorship & Coaching Programs more. Plus your first SharkNinja product is on us and you can enjoy discounted products throughout the year.

Explore SharkNinja on our social channels:

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