Senior Director of Growth Marketing

Senior Director of Growth Marketing

REPORTS TO: SVP Commercial Strategy & Analytics

LOCATION: Needham, MA  - Hybrid

Our mission to positively impact people's lives every day in every home around the world allows our employees to be thinkers and tinkerers, designers and doers, creators and number crunchers, makers of things they love.  As we continue to grow, we are excited to add a Sr Director, Growth Marketing to our North America team.

 OVERVIEW:

As a Sr Director, Growth Marketing, you will report to the SVP Commercial Strategy, Planning & Analytics and will oversee paid growth marketing, with an emphasis on direct to consumer (DTC) customer acquisition for SharkNinja. We are looking for a hands-on leader who is obessed with driving traffic and optimizing for conversion. You will be responsible for building and executing a performance-based growth marketing plan for performance media and affiliate. You will also inform consumer journey strategies to ensure maximum site engagement and generate the most effieicent path to purchase in partnership with the DTC experience team. You will be responsible for leading a team of 3+ direct reports plus the opportunity to develop an unstoppable team. You will partner closely with the Marketing, Media, Creative, Sales, Product, IT, and Finance teams for various high-profile projects.

Here are some of the EXCITING things you’ll get to do:

• Manage all aspects of the customer acquisition process including but not limited to coordinating with external agencies, team recruiting, vendor/tool selection, asset development.
• Drive growth strategy using all acquisition channels, including all own and operated channels.
• Helps to guide investment valuation framework for annual low funnel marketing spend, rooted in profitability and LTV, driving efficiency in new customer acquisition and customer development.
• Help to set the strategy, analytical framework and execution of customer acquisition and engagement methodology.
• Manage the paid low funnel marketing budget, while continuously looking for optimizations and efficiencies, ensuring we are getting adequate support from our external partners.
• Develop, execute, and manage A/B testing optimization strategies spanning ad assets, landing pages, targeting, media tactics, and new media channels to deliver profitable direct growth.
• Continuously evaluate owned channels to identify growth opportunities and rebalance our consumer experiences by developing upsell and cross sell strategies.
• In partnership with our Brand Marketing teams, develop integrated marketing plans and programs that fuel customer discovery, interest, engagement, replenish and retention for our DTC channel.
• In collaboration with external partners, strategize, develop and own retail distribution efforts.
• Maintain a firm grasp of the competitive landscape, market opportunities, and customer acquisition KPIs and champion information dissemination throughout the organization.
• Partner with brand teams to develop new lifecycle campaigns, optimize existing ones and improve channel metrics using a data driven approach.
• Collaborate with content programming leads and creative strategy to maintain a seamless brand voice and messaging inside the product experience and offline channels (including providing strategic guidance for low funnel media).
• Marketing channel ownership and expectations:
• Performance Marketing to Site: Paid Search, Affiliate, Paid Social, Programmatic, any new channels in service of delivering DTC P&L
• All CRM efforts including: Subscribe, Register, Promotions and Replenishment strategies
• Leads, develops, trains, and motivates the team.
• Proactively seeks out and studies data and reports on opportunities weekly
• KPI development for performance and brand channels, as well as leading teams towards an agile way of reading/reacting based on channel and content performance.

ATTRIBUTES & SKILLS:

• 10-12+ years of digital marketing experience across e-retail & DTC brands, paid and organic search, paid social and digital advertising, and personalized communications, across both web and mobile
• Operate with a business and customer mindsight when leveraging digital expertise to drive growth.
• Experience managing multi-functional in-house teams and external agencies
• Highly analytical mindset with data-driven decision-making within an imperfect or incomplete information environment.
• Can combine these deep analytical skills with consumer empathy, to ensure we are always delivering delightful, customer-centric five star product experiences
• Proven track record of operator development and passion for building high-output, cross-functional teams
• Have an entrepreneurial spirit and are excited by the challenges that come along with building a disruptive business
• Strong technical acumen and hands-on experience with tools such as Google Analytics, Optimizely, Looker, etc.
• Offline and retail consumer product experience is a plus.
• Strong presentation skills
• BS/BA or relevant work experience; MA/MS preferred.
• Experience with building and leading teams.
• High-degree of comfort with working in a highly matrixed and fast paced global company

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