Senior Director, Strategic Marketing

The Role:

ElevateBio is looking for a Senior Director, Strategic Marketing reporting to the VP of Business Development to support the strategic and tactical approach we take on the market when looking at communications to engage with new business.  This person will be working closely with our BaseCamp Leadership team and Senior Vice President, Investor Relations & Communications to evaluate out business objectives and create a strategic marketing approach to communicate in a way that reaches potential clients.  They will be conducting targeted market research, looking at the prospective client base, and creating an approach to who, how, and when we want to communicate with different partners. From there they will act in a consultative way with the leadership team to provide strategy around service promotions, pricing strategy, working with sales, etc.  

Here’s What You’ll Do:

• Generate and leverage business intelligence on market, competitive, scientific trends, and events to identify key insights and anticipate future opportunities and barriers. 
• Ensure external intelligence is synthesized & integrated in brand strategies and activities. 
• Collaborate with Corporate Communications to ensure alignment in business objectives, strategies, priorities, and target audiences. 
• Articulate strategy/ plans, requirements, and business concerns to senior executives. 
• Build and foster effective business relationships with key internal and external stakeholders, including agency partners and customers. 
• Drive the development of market-focused culture through the creation of global and regional marketing plans and launches. 
• Develop the Annual and long-term Strategic Marketing plan incorporating the key themes of the Annual Operating Plan and extending these into the strategic and tactical Marketing elements to fulfill the plan. 
• Drive initial content development for customer-facing communications including but not limited to internal/external marketing, educational campaign materials, customer letters, customer-facing presentations, brochures, and videos. 
• Benchmark competitive market landscape to understand ElevateBio’s market position, recommending strategic acquisitions or agreements. 

Requirements:

• Bachelor’s degree in Marketing or related field  
• 12+ years of applicable marketing experience in Cell & Gene Therapy or Biologics, Manufacturing experience preferred. 
• Experience with Google Ads and analytics”, “SEO”, and “targeted/sponsored social media campaigns 
• Experience in commercialization, pricing/market access, market research and analytics, and business development. 
• Track record of innovative strategy development, alignment, and implementation. 
• Proven track record working on campaigns to targeted audiences using across various channels in addition to paid advertising, social media and other digital marketing channels. 
• Experience working with all levels of management and consulting with key business stakeholders. An ability to influence for greater outcomes. 
• Understanding of the cultural landscape and highly in tune with current events and trends. 
• Proven ability to collaborate and influence across functional and organizational boundaries, strong team player. 
• Strong written and oral communication skills, including for executive audiences. 
• Proven ability to lead multiple projects efficiently and independently 
• Attention to detail and the ability to work individually, within a multi-disciplinary team, as well as with external partners and vendors.