Senior Field & ABM Manager

Are you an ABM marketing wiz with a technical aptitude?

As we grow our ABM/Field Marketing team, we are looking for a self-starter that can be both hands-on and strategic. You will report to the Senior Director of Channel, Field & ABM and collaborate with the extended marketing org to execute a wide range of marketing programs to ultimately drive pipeline. Our awesome marketing team is always looking to innovate and use the best tools on the market (Marketo, 6Sense, & more).

In this role, you will be responsible for planning, organizing and executing programs that generate new prospects and advance existing opportunities for the sales team within targeted accounts and personas. You will act as liaisons between marketing and our sales & BD teams to develop 1:1, and 1: few tactics designed to penetrate a specific set of targeted accounts. 

Interested to learn more? Here’s what a typical day will look like:

• Develop and execute regional programs addressing North America and EMEA to drive pipeline growth based on sales territory needs.
• Build quarterly plans for campaigns and live/virtual events supporting sales priorities and industries.
• Collaborate closely with marketing counterparts to integrate ABM activations into existing marketing initiatives where key accounts are present.
• Act as the primary liaison with sales leadership, serving as the marketing counterpart to Sales and BD leaders.
• Regularly meet with sales leadership and account executives to stay informed about market dynamics, key account movement and assess program effectiveness.
• Monitor daily and weekly sales metrics, creating tactics to ensure the constant delivery of qualified sales leads for ongoing pipeline creation. Use data and analytics to draw insights & continually optimize campaigns; inform internal stakeholders of performance (eg: Content, PMM, Product teams)

Are you performance oriented?

We have a world-class marketing team, ambitious goals and the tools and means of our ambition. On your side, you’ll bring a strong understanding and experience of all things digital, plus a passion for results, measurement and continuous improvement.  

What we need from you:

• 5+  years of demand generation experience in enterprise B2B technology
• Proven success implementing strategic account, vertical and/or ABM marketing programs
• Understanding of latest Cloud, SaaS and AI / Data Analytic trends, with foundational knowledge of key marketing automation and CRM tools (i.e. Marketo, and SalesForce.com)
• Understanding of how sales & marketing work together and are well-versed in what KPIs matter up and down the funnel
• Familiarity with key marketing and ABM technologies like Marketo, Asana and 6Sense
• Exceptional reporting abilities when it comes to communicating the impact of ABM programs
• Exceptional verbal, written and visual communication skills
• Thrive in a fast pace, collaborative environment

So, are you in?

If that sounds exciting, you just might be the right fit! Show us you are a must-have rather than a nice-to-have - send us your resume and join the Coveolife!

We encourage all qualified candidates to apply regardless of, for example, age, gender, disability, gaps in CV, national or ethnic background.