Senior Go-To-Market Manager

Position Summary

Why join our team?
Samsung is full of endless opportunities. We provide the opportunity to be a part of innovation that makes a real difference in the lives of people worldwide. We are looking for exceptional people to join our journey. Throughout our history we have taken on big challenges and we strive to be the very best at what we do. This spirit is the driving strength that has made us a global leader. This sustains our ambition to develop technologies that push the boundaries of what is possible. Come and join us as we take on the next big challenges of the future.
You are joining a go to market team for the Consumer Electronics portfolio, focusing on TV, AV and Home Appliance categories. This role will play a key role reshaping the team to lead the key product launches and critical initiatives, ensuring cross-functional alignment.

Role and Responsibilities

Your key responsibilities

This role is fundamental to the performance and reputation of the EO Brand, & GTM (go-to-market) team which operates at the heart of the European Office (EO) Marketing function especially the product launches and sustain campaigns.

• Your primary responsibility is to improve and implement the global launching strategy for CE products. You will improve the strategy by applying a deep comprehension of the HQ defined propositions to regional consumer needs, and crafting solutions to support subsidiary execution through communication and sales channels.

• Devise European actions and roadmaps and steer cross-functional collaborators to drive successful implementation of change initiatives.

• Drive end to end project management and implementation across EU16 subsidiaries to launch campaigns.

• Own the launches and campaign through cross-functional collaboration - represent the GTM function to internal team members in HQ / subs / EO. Lead the GTM project planning process to ensure delivery of a seamless launch → ramp up → sustain sell out campaign. Ensure campaign launch strategy is aligned to our vision and objectives. Steer the cross-functional collaboration agenda to motivate teams, and ensure deadlines are achieved.

• Challenge convention and pioneer GTM success for EU16 & EO. This will be achieved by influencing & crafting HQ marketing strategy, creative approach and driving consistency of execution by adding extra value from the regional level to make the campaign work for Europe.

• Proactively develop EO led campaigns & initiatives to complement and enhance the global strategy and drive increased relevancy for European/UK markets to make Samsung more desireable and to achieve sales target.

• Postmortem monitoring and reporting – Develop a campaign implementation plan in cooperation with the markets and report European readiness before campaign start. Monitor and evaluate localisation of the Global/European campaigns and support local markets in optimising their activity. The role will analyse best practise and transfer the knowledge and findings to all European markets and to HQ.

• Local governance – Build positive relationships with markets, which will foster in-depth knowledge of markets’ plans and local activations. Ensure all local market activities follow standard approval procedure and brand guidelines.

What we need for this role

To be successful, you will possess the following skills and attributes:

• Experience within Go-to-market/project management/campaign management/marketing strategy with a proven track record of delivering complex campaigns in regional/global level at the large-sized corporate environment.

• Excellent attention to detail and organised.

• Is a natural networker who can inspire others and able to build positive relationships and to align diverse viewpoints with people from different backgrounds.

• Has excellent project management skills

• Striving for Results – being committed to driving things forward and achieving clear outcomes, even when dealing with various team members with diverging agendas.

• Efficient project manager, identifying potential roadblocks and proactively findings solutions and opportunities to deliver timely launch campaigns in Europe.

• Navigating Organisations – being a resourceful negotiator, with a track record of influencing collaborators from various teams and different leadership levels. Building bridges and consensus and creating proven relationships both at European and HQ levels is essential. The ability to lead and empower several teams in multiple locations towards shifting goals is crucial.

• Creative & Business Intelligence – commercially astute and with a good grasp of business goals, can formulate and identify creative strategies to meet those goals.

• Previous experience in managing integrated marketing plans and campaigns and creative agency management experience.

• Formulating succinct requests - being able to summarise complex information in a catchy and efficient way, to drive desired actions. You will need to use your influence to get information from various stakeholders

Skills and Qualifications

What does success look like?

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