Senior Insights Analyst (Adtech)

Are you ready to revolutionize the advertising industry? At Cognitiv, we are not just another AdTech company—we are industry trailblazers redefining media buying with our Deep Learning Advertising Platform. Since 2015, we have harnessed the power of cutting-edge deep learning technology and data science to transform how brands connect with their customers. Our mission? To bring intelligence to advertising and deliver unparalleled precision, relevance, and impact at scale.

With our innovative platform, advertisers enjoy unprecedented flexibility—whether it is activating Dynamic Deals through their preferred DSP, leveraging our managed service DSP, or utilizing our industry-first ContextGPT product. As a part of Cognitiv, you will be at the forefront of AI-driven advertising solutions, driving change and achieving remarkable growth in a rapidly evolving industry.

Our solutions provide advertisers with more time and freedom to concentrate on what matters to them most, both professionally and personally. We carry this philosophy into our workplace, offering our employees more chances to grow, collaborate, and achieve their goals. At Cognitiv, you will get MORE:

- Festiv - Fun and positivity are integral to our work environment. From cross-departmental games to friendly competitions and unique events, we ensure a dynamic and enthusiastic culture.

- Responsiv - Making a difference for our clients is at the heart of what we do. To make this one of our superpowers, we strive to create a culture of open communication and continuous learning. You will work closely with clients and key company stakeholders, sharpening your communication skills in a supportive environment where your input and ideas are valued and integral to our success.

- Inclusiv - Diversity and inclusion are more than just words to us—they are principles we live by. We celebrate unique perspectives, ensuring everyone feels valued and respected.

- Inventiv - As industry pioneers, we continuously reinvent and reimagine solutions. Sharing our knowledge and expertise to educate and lead the market is part of our DNA. If you love questioning the status quo, pushing boundaries, and challenging conventional thinking, you will fit right in. We admire intellectual curiosity and encourage it at every turn.

- Transformativ - We invest in the continuous growth and development of our team members, celebrating their contributions and supporting their work-life balance and overall well-being. Our holistic training, onboarding programs, and professional growth and development initiatives ensure you have the resources to succeed.

- Collaborativ - We transcend geographical boundaries, seamlessly operating across two coasts. Our culture thrives on cross-departmental collaboration and a unified sense of purpose, making teamwork a cornerstone of our success.

The Insights team at Cognitiv is at the forefront of transforming data into actionable intelligence and empowering our clients to understand their customers and enhance their campaign performance. As an Insights Analyst, you will leverage your expertise in AdTech, combining technical prowess with business acumen to deliver compelling stories through data. You will be instrumental in addressing key questions from Customer Success, Sales, and our clients, using diverse data sources to provide clear and impactful answers.

In this role, you will write code to pull custom insights, create visualizations, and develop presentations that convey cohesive and persuasive narratives. Your ability to work cross functionally is essential, as you will interact with clients, and collaborate with business and technical teams to ensure high-quality, accurate analyses. We encourage innovative thinking and welcome your ideas, experiences and fresh approaches to contribute to Cognitiv’s ongoing success.

This position will be located in New York City with a hybrid work schedule of 3 days in office (Mon/Tue/Wed) and 2 days remote (Thursday/Friday).

Responsibilities

• Master our internal data platforms and leverage them to provide bespoke insights for wrap reports and ad hoc analyses
• Create and present monthly & quarterly presentations visualizations for clients, providing key information on campaign performance and actionable recommendations
• Perform exploratory data analysis to provide clear and actionable answers to client questions
• Collaborate with Customer Success and Data Science teams to incorporate client strategies, new product offerings, and campaign optimizations in wrap reports and recommendations
• Work with offshore analysts to ensure their approaches and data pulls are accurate
• This is an individual contributor role, but you will also be expected to manage projects and timelines with internal stakeholders

Requirements

• 5+ years of experience at an Ad Tech company or Agency
• Proficiency with SQL (joins, CTEs, case statements, etc) and creating intermediate datasets for visualization purposes
• Strong analytical and presentation skills
• Demonstrated ability to communicate results of analyses to clients and various internal teams
• Working knowledge of the programmatic advertising ecosystem and media measurement methodologies
• Excellent verbal and written English communication skills
• Tableau or similar business intelligence software experience

Preferred Qualifications

• Familiarity with a broad range of client verticals
• Knowledge of statistical tests and methods
• Experience working with 3rd party data sets for custom insights and measurement purposes
• Familiarity with ETL processes and job orchestration for custom data pipelines
• Big data experience with log files and large data sets
• Experience with S3 data storage/retrieval, AWS Athena & Glue, and Clickhouse Cloud (or similar technologies)
• Experience with dashboard design and wireframing

Salary

• $130,000-$145,000 Base Salary + Equity

Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to job-related knowledge, level of relevant experience, education and skills. Base salary is just one component of your total rewards package at Cognitiv. Employees are eligible for equity and various benefits.

Here are some of the many benefits that our employees receive:

● Medical, Dental and Vision coverage, including some plans that are 100% employer paid

● 12 weeks paid parental leave

● Career Ladders slated to advance your career

● Unlimited PTO

● Work-From-Anywhere August

● Equity at all levels

● Comprehensive onboarding program (Cognitiv University)

● Hybrid work model

● Daily Lunch On Us

● Health and Wellness Stipend

● Cell phone reimbursement

● Parking Expense (CA & WA Offices)

● 401(k) plan with employer match

● Employee Assistance Program

● Pre-tax commuter benefits

and MORE!

Cognitiv is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to ensuring equal employment opportunities for all employees and applicants, regardless of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other characteristic protected by federal, state, or local laws.