Senior Manager, Digital Content & Optimization

ABOUT THE POSITION  

The Senior Manager, Digital Content & Optimization will support Columbia’s North America eCommerce sites, where our brand is comprehensively expressed, loyalty is curated, and dynamic exploration is encouraged. This role will be accountable for achieving demand growth and profitability targets while creating an elevated, best-in-class digital experience. Through a deep understanding of the consumer, product, marketplace, and emerging trends, this role will establish strategic objectives and ensure unified execution across functions. A leader of multiple teams, this role will establish performance goals, provide mentorship, and cultivate a highly engaged and action-oriented team culture. Consumer-obsessed and opportunity-minded, this role will contribute to long-range planning and will manage content and optimization initiatives end-to-end, helping transform the direct-to-consumer experience for an iconic brand. 

HOW YOU’LL MAKE A DIFFERENCE  

• Leadership: Manage teams responsible for digital storytelling and content orchestration, promotions, personalization and CRO. Foster a high-performance and supportive team culture with exceptional quality and follow-through. Galvanize teams to think big, creatively solution, and navigate challenges. 

• Strategic Planning: Develop and implement robust, brand-building strategies for optimizing our digital presence. Drive profitable demand growth, engagement, and loyalty by creating the pinnacle experience, tailored to the consumer’s interests throughout each touchpoint in their journey. 

• Cohesive Optimization: Own strategic roadmap and calendars for eCommerce seasonal planning, content and photography, promotions, and A/B testing. Ensure plans are additive and well-orchestrated, deliverables are executed on-time and on-strategy, and teams collectively achieve OKRs. 

• Performance: Analyze sell-through and behavioral web data, performing regular performance hindsighting and action planning to drive continuous improvements in conversion. Support monthly demand and margin forecasting, as well as business case development for long-range initiatives. 

• Collaboration: Foster strong relationships with Global Brand Marketing and Partnerships, Digital Merchandising, Digital Marketing and Creative, and other regional partners. Understand stakeholder objectives and work across functions to ensure brand consistency and deliver channel-right activations. 

• Communication: Design and deliver presentations, transforming complex ideas into clear and engaging storytelling that effectively communicates plans and achieves buy-in from stakeholders and senior leaders. 

• Innovation: Stay abreast of industry trends, emerging capabilities, competitive environment, and macro shifts in consumer behavior/expectations. Continuously explore ways to elevate our digital experience and drive new revenue. 

YOU ARE  

• Passionate about consumer experience and a subject matter expert in digital journey optimization 

• A masterful storyteller – externally through consumer-facing content and internally through presentations and data 

• A relentless problem-solver and highly adaptable in a fast-paced environment 

• Extremely detail-oriented, highly organized, with a strong sense of urgency 

• Successful collaborating and influencing across a matrixed organization and varied partners 

• A seasoned team leader and mentor, effectively guiding teams through transformation and growth 

• Focused on doing the right thing for the brand and its employees 

YOU HAVE  

• 8+ years’ experience in eCommerce site management with proven success in content strategy for a direct-to-consumer brand. Working knowledge of online marketing channel strategies preferred 

• 5+ years' experience directly managing people. Management of people managers preferred 

• Demonstrated track record of effectively leading major cross-functional projects and collaborating with stakeholders with competing priorities 

• Demonstrated track record of developing impactful PowerPoint presentations, including deck content design and storytelling flow 

• Direct experience with Monetate or other testing platform and working knowledge of A/B test design practices 

• Thorough knowledge of AEM or other content management system, with Salesforce platform, Figma, and Worfkfront experience strongly preferred 

• Expertise building dashboards, analyzing data, and deriving actionable insights using Adobe Analytics, PowerBI, and Excel 

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