Senior Manager, Enterprise Experience Data

Company Overview

Wherever you work and whatever role you fill, when you represent the Bridgestone name you know that you are a valued teammate who is part of our larger mission to "Serve Society with Superior Quality." We start by offering each teammate more than just a salary. We provide formal training, competitive performance incentives, paid vacation and holidays, healthcare packages for full-time and part-time employees, and a 401k plan to help build your future.

We believe people can only provide superior service and quality to others when they are allowed to bring their whole selves to work and know they are supported. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses. We are building a team as diverse as the world we serve. So, show us what you're made of. Show us the smart stuff, the tough stuff, the bold, beautiful and brave stuff. Because who you are is what we need.

Bridgestone Americas, Inc. is headquartered in Nashville, Tennessee and is the U.S. subsidiary of Bridgestone Corporation headquartered in Japan. Bridgestone Americas and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products to address the needs of a broad range of customers and industries.

Job Category

Data & Analytics

Position Summary

Leads the Enterprise Experience Data group within Enterprise Digital Services. Oversees all enterprise API products and directly manages enablement of customer data enrichment and activation to enable Bridgestone's Customer 360 strategy, including the associated strategic investment. Supports alignment of experience data capabilities and adoption across business units, borders, and partners as a crucial link and between the West Marketing COE and other functions, particularly IT.

Responsibilities

• Selects, develops, and leads members of the Enterprise Experience Data group, or oversees the same
• Establishes and owns the customer data enrichment and activation platform portion of the enterprise Customer 360 initiative and oversees its ~14 projects, up to 8 of which may occur concurrently
• Manages customer data enrichment and activation platform contracts, costs, and allocations. Provides business oversight of the same for the IT managed portion.
• Oversees all enterprise experience data products/platforms, including APIs, to ensure value, utility, stability, efficiency, and strategic enterprise benefit
• Supports adoption of enterprise experience data products/platforms across business units, borders, partners, and functions
• Provides customer data enrichment and activation adoption/utilization reporting and forecasting
• Performs triage and support for the customer data enrichment and activation platform
• Develops business cases as required for expansion of the customer data enrichment and activation platform
• Gathers, shapes, and documents requirements for the customer data enrichment and activation platform
• Provides product evangelization, consulting, standards enforcement, and education associated with the customer data enrichment and activation platform, including, but not limited to the:
  • Customer data platform
  • Marketing automation platform
• Establishes and maintains high-trust relationships across stakeholders and partners
  • Partners closely with IT enterprise architects, solution architects, agency technical leads, and others to select new technologies and ensure solution designs are aligned with Customer 360 vision and strategy
  • Partners closely with the West Marketing COE's Demand & Relationship Marketing leader to align strategy and ensure the customer data enrichment and activation platform appropriately enables their programs
• Leads other various Enterprise Digital Services team projects and initiatives as needed
• Supports, and works across, a broad set of enterprise stakeholders including Core Tire, Mobility Solutions, Retail, Airide, CFNA, Golf, Latin America, China/Asia/Pacific, Europe/Middle East/Africa, Small & Remote Businesses, IT, and others

Minimum Qualifications

• 10 years of diverse, relevant experience in technology, including digital marketing, demand & relationship marketing, and/or traditional IT
• Experience with customer data and marketing automation platforms
• Experience with APIs, including REST, JSON, OAS, RAML, and API management platforms
• Ability to influence actions and coordinate activity across broad cross-border, cross-business-unit, cross-functional stakeholder groups without direct authority
• Fluency in the languages of technology, sales, and marketing
• Bachelor's degree; 8+ years of relevant experience including 5+ years management or leadership experience

Bridgestone is proud to be an Equal Employment Opportunity / Affirmative Action employer. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.

Employment Eligibility

If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.