Senior Manager II, Marketing Design, eComm

Position Summary...
What you'll do...
About Store N o 8
We are the incubation arm of Walmart. Store N o 8 was formed in 2017 as part of Walmart's larger innovation mission to shape the future of commerce. We pursue big ideas and take risks by stepping outside of Walmart's core business to focus on leapfrog capabilities across conversational commerce, mixed reality, in-store digitization, and more. Our ultimate goal: fuel Walmart's core business, create new operational efficiencies, and unlock amazing experiences for our customers in the long-term.
About the Role
As the Marketing Lead for one of our Store N°8's portfolio companies, you'll be responsible for communicating our brands' message and value-propositions to the right customers at the right time, focusing on customer acquisition, engagement, and retention. You will work closely with consumer insights, product, and design teams to prove product-market fit and inform product development, develop and launch go-to-market strategy through trial and adoption and deliver an experience that millions of Walmart customers love.
To succeed in this role, you will be someone who has a proven track record of driving customer acquisition and retention through industry best practices both in a B2C and B2B environment.
What You Will Do:

• Design and execute customer testing approach to validate team hypotheses and use the insights to inform product development and our commercial strategy
• Lead the marketing efforts in our new market launches, develop and execute tactical go-to-market plan to drive customer awareness, adoption, conversion, and retention
• Work with Strategy and Product team to define funnel metrics, track & report on metrics on a regular basis and define action plan to improve marketing performance
• Build a brand identity that is appealing not only with our customers but also our B2B customers
• Work with (external) graphic design amd copywriting staff and Walmart stakeholders to plan and produce materials. Ensure that all materials are effectively communicating the go-to-market plan and aligned with brand identity.
• Support the Head of partnership in marketing efforts for B2B business development
• Test and develop new tactics to diversify our approach to marketing
• Conduct regular customer interviews/ surveys to gain valuable customer insights and build compelling customer personas to build customer empathy among the team
• Craft a compelling customer value proposition and marketing approach that drives customer awareness, adoption, and retention of our products

What You Will Need:

• Bachelor's degree or equivalent experience
• 8+ years product marketing experience. Experience in early-stage consumer products a plus
• Experience working closely with tech organizations (I.e., product, engineering, design)
• Experience applying consumer insights to inform, define, and optimize product positioning
• Experience conceptualizing, building, shipping and operating consumer products.
• Multi-year track record of efficiently partnering with cross-functional stakeholders
• Ability to thrive in an ambiguous environment
• Superior communication and presentation skills
• Demonstrate outsized focus on customer

Success Factors:

• You're a strong collaborator with a bias for action. You know how to drive decision-making and accountability in a fast-paced, cross-functional environment
• You thrive in ambiguity. You're energized by needing to roll up your sleeves, independently problem solve, and pivot when needed
• You're a strong writer who can distill complex information into understandable, actionable, persuasive assets. You enjoy getting creative in your work.
• You've got a strong sense of curiosity and are eager to problem solve and look around corners. You're eager to work on an emerging technology and develop subject-matter-expertise around it
• You're skilled at communicating concepts and ideas to stakeholders at all levels. People enjoy working with you.

Perks and Benefits
Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more.
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Walmart, Inc. is an Equal Opportunity Employer - By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, ideas, and opinions - while being inclusive of all people.
At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices .
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at https://bit.ly/3iOOb1J .
The annual salary range for this position is $119,000.00-$221,000.00
Additional compensation includes annual or quarterly performance incentives.
Additional compensation for certain positions may also include:
- Regional Pay Zone (RPZ) (based on location)
- Stock equity incentives
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Minimum Qualifications
Bachelor's degree in Graphic Design, Interaction Design or related field and 4 years' experience in professional design, including print and
consumer packaged goods experience, or related area OR 6 years' experience in professional design, including print and CPG experience, or
related area.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Brand building, Identity design, Print and packaging, Retail Experience, With Microsoft Office suite, Photoshop, Illustrator, InDesign, and Acrobat
Primary Location...
221 RIVER ST, HOBOKEN, NJ 07030, United States of America