Senior Media Analyst

ABOUT VAYNERX

VaynerX (https://vaynerx.com) is the most contemporary family of companies, working together to build and grow brands. Subsidiaries include VaynerMedia, Eva Nosidam Productions, The Sasha Group, Gallery Media Group, Tingley Lane Trading, VaynerSpeakers, and VaynerCommerce.

ABOUT THE SASHA GROUP  

The Sasha Group is a full-service, integrated agency delivering best in class marketing and contemporary consulting for brands of all sizes. Part of the VaynerX family of companies, The Sasha Group combines attention, culture, and empathy to build beloved, relevant brands with a clear focus on driving measurable results.  By combining expertise across both execution and consulting, it's able to effectively support a wide variety of brands across industries and sizes.  Our New York office works in a hybrid capacity requiring individuals to come in two to three times a week. 

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  What You’d Do:

• Constantly work to improve campaign performance, insights collection and takeaways, and generally strive to “over-deliver” to clients.
• Bid/buy and place campaigns within various digital platforms managing the ongoing real-time optimization of live media to ensure client goals are met and/or exceeded.
• Collaborate with media planners on upcoming campaigns determining best platforms, target audience, and creative strategies to implement to develop media plans.
• Monitor campaigns for performance ensuring campaigns are pacing accordingly, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly and flagging potential issues to management.
• Create and occasionally present client-facing campaign reporting: pacing reports, campaign build, ad-hoc analysis, and high-touch optimizations to ensure relevant metrics and insights are shown and make recommendations by condensing or strengthening key insights from campaign reports to optimize performance.
• Manage platform relationships regularly via: Facebook, Twitter, Snapchat, Google, etc.
• Oversee Media Analysts bandwidth assisting in the training and development of new and existing Media Analysts on the team.

What You’ve Got:

• 1 Year experience as a Media Buyer within an agency
• Advanced skills in Excel including pivot tables, V-Look Ups, and macros
• Experience across platforms in any of the following:  
• Social: Meta/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok
• Google: YouTube

           Any Additional Experience in the following a plus:

• Amazon (AMS, Amazon DSP, AMG)
• Programmatic Display/Video (DV360, The Trade Desk, AppNexus, etc.)
• Publisher/Partner Direct
• Connected TV/OTT (Roku, Hulu, etc.)
• Digital Audio (Spotify, Pandora, etc.)

• Experience working with analytics, attribution and measurement systems.  Including but not limited to:
• Google Analytics
• MOAT/IAS/Double Verify
• Nielsen/Millward Brown/Oracle Measurement
• You live for today’s digital & mobile consumer, driven, and hungry to succeed always looking to learn more.
• You want to have an impact and is passionate about the work you do.
• You are always looking to adopt new techniques and technologies that are relevant for clients’ media strategies.
• You thrive in a dynamic, fast paced, collaborative, high-energy environment where you’re continuously solving problems creatively and analytically.