Senior Media Buyer

Employer: VaynerMedia Canada Inc. 

Position: Senior Media Buyer 

Terms of Employment: Full-time / Permanent

Location: Toronto, Ontario 

Employment Address: 150 York Street, Suite 1702, Toronto, Ontario M5H 3S5

Hours of Work: 40 hours/week 

Language: English

Benefits: Eligible for discretionary bonuses and/or salary increases in accordance with company policy. Eligible for Life Insurance, AD&D, RRSP, Private Medical, Dialogue and Dental and Health coverage.

Salary: $ 71,500 CAD / year 

On behalf of a digital agency, the Media Buying team ensures that the execution of media plans is running smoothly, aligns with client goals and expectations, and is ultimately successful. As a Senior Media Buyer, you will be responsible for placing campaigns across various digital platforms, developing media buying strategies, and forecasting media spend to deliver against campaign goals. 

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Duties: 

• Identify, problem-solve and find strategic ways to transform complex data into comprehensible information to meet business objectives
• Formulate and apply modeling and optimizing methods to interpret data
• Bid/buy, place campaigns within various digital platforms, and manage the ongoing real time optimization of live media to ensure client goals are met and/or exceeded
• Collaborate and develop media plans with media planners for upcoming campaigns by determining the best platforms, target audience, and creative strategies to implement
• Responsible for consistently working to improve campaign performance, insights collection and takeaways, and generally strive to “over-deliver” to clients
• Evaluate and monitor campaigns for performance, ensuring campaigns are pacing accordingly, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly and flagging potential issues to management
• Begin to develop relationships with the existing clients to be able to answer questions, provide clarity, etc. 
• Create and occasionally present client-facing campaign reporting: pacing reports, campaign build, ad-hoc analysis, and high-touch optimizations to ensure relevant metrics and insights are shown and make recommendations by condensing or strengthening key insights form campaign reports to optimize performance
• Manage platform relationships regularly via: Facebook, Twitter, Snapchat, Google, etc. 
• Assess requirements of a campaign and develop specifications to achieve goal (i.e allocating media spend dollars to track for campaign – ensure we’re not overspending)
• Frequent optimization recommendations, campaign monitoring in-platform and adjustments, to maximize KPI output 
• Oversee trafficking process for Media Analysts, resolving issues as they arise and ability to adjust processes in partnership with Analytics
• Assist in the training and development of new and existing Media Analysts on the team
• Establish any logistics schedules, monitor progress and contact clients with manager to resolve any problems
• Bid/buy, place campaigns within various digital platforms, and manage the ongoing real time optimization of live media to ensure client goals are met and/or exceeded 
• Evaluate and monitor campaigns for performance, ensuring campaigns are pacing accordingly, managing spend, troubleshooting campaigns, creating insights about performance, making updates accordingly and flagging potential issues to management
• Collaborate and develop media plans with media planners for upcoming campaigns by determining the best platforms, target audience, and creative strategies to implement
• Frequent optimization recommendations, campaign monitoring in-platform and adjustments, to maximize KPI output 
• Assist in the training and development of new and existing Media Analysts on the team 

Requirements: 

• BA/BS degree is required 
• Minimum 1 year experience as a Media Buyer within a digital agency and/or entrepreneurial street card 
• Advanced skills in Excel including pivot tables, V-Look Ups, and macros (both in G-Suite and Microsoft)
• Experience across buying/biddable platforms in any of the following:

• • Social: Facebook/Instagram, twitter, Snapchat, Pinterest, LinkedIn, TikTok
  • Amazon (AMS, Amazon DSP, AMG)
  • Programmatic Display/Video (DV360, The Trade Desk, AppNexus, etc.) 
  • Publisher/Partner Direct
  • Connected TV/OTT (Roku, Hulu, etc.)
  • Digital Audio (Spotify, Pandora, etc.)
  • Paid Search (Google, Bing, Amazon)

• Experience working with analytics, attribution and measurement systems. Including but not limited to:

• • Google Analytics 
  • MOAT/IAS/Double Verify
  • Nielsen/Millward Brown/Oracle Measurement
  • Experience working with attribution partners
  • MTA: VIQ, Neustera 
  • Foot Traffic: Placed, 9th Decimal, PlaceIQ
  • Call Attribution: Dialogtech

• You live for today’s digital and mobile consumer, are driven, hungry to succeed and always looking to learn more
• You want to have an impact and are passionate about the work you do
• You are always looking to adopt new techniques and technologies that are relevant for clients’ media strategies
• You thrive in a dynamic, fast paced, collaborative, high-energy environment where you’re continuously solving problems creatively and analytically

This position will be required to come into the office two days a week. 

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