Senior Paid Marketer - Avado

About Blenheim Chalcot 
 
Blenheim Chalcot is one of the leading venture builders in the world. We have been building exciting and disruptive businesses for over 20 years across sectors including FinTech, EdTech, GovTech, Media, Sport, Charity and more. You may have heard of some of our growing businesses such as Modulr, Hive Learning, Avado and the Rajasthan Royals IPL cricket team. These companies are all GenAI enabled and are some of the most innovative companies in the UK and increasingly around the world.  

The BC team in India has been instrumental to the growth and success of Blenheim Chalcot. Established in 2009, Blenheim Chalcot India serves as a pivotal launchpad for those aiming to make a difference in the realm of innovation and entrepreneurship.  

Role: Senior Paid Marketer 

Role & Responsibilities 

• Lead the implementation of our paid marketing strategies. 
• Examine correlations between prospecting activities, revenue, and budget. 
• Measure and continually optimize our paid marketing using partner-specific dashboards such as Google Analytics, Facebook, LinkedIn and similar. 
• Monitor market intelligence and keep track of competitor movement and market situation. 
• Review and test to expand reach and/or optimise cost-per-acquisition. 
• Collaborate with the Marketing team to maintain a consistent brand voice and message across all paid programs. 
• When applicable, craft landing pages and lead-gen forms for our content to distribute through relevant paid programs. 
• Create and deliver meaningful analytics and reporting to monitor and show progress 
• Provide insights and work closely with the other team members for Social Media, Content, and similar. 
• Prompt with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying. 

Requirements and Qualifications 

• Minimum of five years of experience in paid marketing. 
• In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Google, LinkedIn, Facebook, Twitter and similar), content distribution and placement networks. 
• Hands-on experience in handling marketing budgets and forecasting/reporting results. 
• Very strong communication, presentation and leadership skills. 
• Excellent organizational and time management skills. 
• Strategic thinker with great analytical skills. 

About Avado 

Here at Avado, we believe in people-powered transformation because we know that all transformation starts with people. We are a professional learning organisation that upskills people, uplifts cultures and future proofs organisations in a fast-moving world. We design and deliver interactive learning experiences in data, people, and marketing including work-readiness programmes, and professional qualifications. Our connected learning approach combines deep expertise, collaborative learning, scalable technology, and award-winning learning design to deliver unrivalled learner experiences for people and organisations who want real change. 

Avado is one of the Blenheim Chalcot (BC) portfolio companies. BC is a venture builder i.e., they found and grow businesses from the ground up, with currently over 25 in the portfolio and assets under management valued in excess of £1.8 billion. Being part of Avado, means you will also be part of one of the world's leading digital venture builders. 

Blenheim Chalcot India is driven by a mission to empower visionaries to lead, innovate, and build disruptive solutions. We support our diverse portfolio of ventures and create impactful solutions that shape global trends. We provide a range of services to help new business get off the ground, including technology, growth (marketing and sales), talent, HR, finance, legal and tax, plus so much more!