Senior Paid Search Analyst

WHO WE ARE

Direct Agents is an independent, future-focused performance marketing agency rooted in AI + Strategic Innovation 

CLIENTS WE’VE WORKED WITH INCLUDE

Marvel, Belkin, Linksys, NBA, NYSE, Hubble, CW, Morgan Stanley, and more

WHAT SETS UP APART

Fast Tracked Professional Growth

2x speed for individual learning and career development

Minority Owned and Diverse

We are proud to be certified as a Minority Owned business by the National Supplier Diversity Council. We are one of the few agencies to be 48% BIPOC across the agency and 38% of senior leadership. We are also proud to be 62% Female, 42% of senior leadership.

WHY DIRECT AGENTS

We believe that personal success comes from the hard work that you put in. We skip the politics and bureaucracy and empower you to directly impact the speed of your growth. Some of the opportunities you’ll have to thrive as a thought leader include:

• Small group mentorship and real face time with executive leaders
• Access to internal and external trainings and conferences across technical skills, professional growth, and leadership and management
• Strategic roundtable discussions
• Marketing certifications (Google, Facebook, Amazon, etc.)
• Inclusion in marketing initiatives including our blog posts, podcasts, videos and more
• Speaking opportunities across publications like Media Post, Digiday and more
• Award submissions opportunities (team and individual)
• Access to participate in our ERG’s to help reinforce community within the agency.

HOW YOU’LL MAKE AN IMPACT

As a Paid Search Strategist at Direct Agents, you will be a key driver in the success of developing performance-driven campaign strategies and refinements for clients. Your analytical and innovative mindset, alongside your passion for continuous learning will be key in prioritizing a results-oriented approach and contributing to our agency's ongoing success.

Key Responsibilities

• Campaign Management and Execution | Engage with diverse clients and industries, including e-commerce, entertainment, and mobile apps. Oversee the daily execution of paid search initiatives to drive revenue, sales, and user engagement.Maintain effective cost per acquisition (CPA) or return on ad spend (ROAS).
• Client Understanding and Business Impact | Conduct comprehensive research to understand client business models, products/services, and sectors. Create and manage campaigns that enhance business profitability and promote growth.
• Communication and Collaboration | Collaborate closely with the search team to ensure effective campaign management. Maintain direct client interaction to communicate campaign outcomes, strategies, challenges, and requisites.
• Data Analysis and Decision-Making | Utilize analytics data to establish a robust foundation for campaign strategies and enhancements. Make data-driven decisions to optimize campaign performance.
• Omni-Channel Strategy Development | Collaborate with different channel teams to develop successful omni-channel strategies.
• Technology Utilization | Master the use of proprietary DA technologies and tools to enhance campaign efficacy. Streamline day-to-day operational efficiencies through technology utilization.

YOUR BACKGROUND

• 3-6 years of experience in Search Marketing, preferably with e-commerce/entertainment/direct response clients
• Bachelor's Degree preferably in Marketing, Advertising, Engineering, Finance, or Math
• Excellent analytical and problem solving skills
• Ability to prioritize tasks, multitask, and manage time efficiently
• Possess a "big picture" perspective, but immediately willing to 'roll up your sleeves,’ and do whatever it takes to get the job done
• Having an expert understanding of customer acquisition and direct response online marketing a big plus
• Familiarity with HTML, website design, and web analytics. CSS and Javascript is a plus

OUR AWARD WINNING PEOPLE FIRST CULTURE

6x Winner of Crain’s Best Places to Work (2018 - 2023)

Most Dedicated to Employee Growth finalist in Digiday’s Work Life Awards

At Direct Agents, hybrid is about:

• Human connection and establishing strong working relationships
• Fostering a tailored approach for team members’ rapid growth
• Making space for camaraderie and just for fun moments
• Prioritizing mental health & overall wellness
• Hybrid work schedule of 3 days in-office
• 2 weeks of WFA (Work from Anywhere)

ESSENTIALS & PERKS

• Competitive salary range of $75,000 - $90,000
• with reviews based on performance and opportunities for bonus compensation
  • Regular performance reviews occur at 1, 3, 6, 11 month marks during onboarding and biannually after that. 
• Health, dental, vision, and mental health benefits including access to providers like:
  • One Medical, Talkspace, KindBody, and Health Advocate
• Paid Time Off, Birthdays, Volunteering Time 
  • PTO ranges from 15 - 24 days/year with additional days allocated for sick time 
• A newly built and sun drenched penthouse office with incredible views over Flatiron 
  • Our ‘Acceleration Hub’ is our new NYC HQ located on 5th Ave in the heart of the Flatiron District
• Help getting here including access to commuter benefits and annual memberships to Citibike
• Happy Hours and our premier annual events including ‘Field Day’ and our annual themed Holiday party extravaganza
• A new MacBook Pro laptop for ease of work in office or remotely 
• Dog friendly office! 
• An inspiring atmosphere with supportive colleagues and innovative projects
• Future career development opportunities with internal and external opportunities for professional growth and networking
• Epic regular team building and celebrations
• An unwavering belief that we can build, create and grow together!

If you’re looking for a new role with space to directly influence the business and company culture, apply today!

COME AS YOU ARE

We think of our organization as a tight-knit team built on a foundation of respect. Your gender, your skin color, who you love, or who your big shot uncle is doesn’t make a difference here. Direct Agents is a progressive and open-minded meritocracy. If you’re smart and good at what you do, come as you are.

We are proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Direct Agents makes hiring decisions based solely on qualifications, merit, and business needs at the time.