Senior Paid Search Marketing Manager

About the Job:

LaunchDarkly is seeking a Senior Paid Search Marketing Manager to join our team. This person will report to the Director of Digital Marketing and own, develop, and execute our paid search channels to support worldwide demand generation objectives to deliver qualified opportunities to our sales pipeline.

Responsibilities:

• Track pacing and paid search budgets across different Google and Bing

• Monitor, analyze, and report on channel performance using diverse metrics; present insights to internal stakeholders.

• Identify trends and insights and optimize spend and performance based on the insights

• Execute paid search optimizations including ad copy tests and keyword management, bid adjustments

• Plan, implement, and measure experiments and conversion tests

• Collaborate with internal teams to build landing pages and optimize user experience

• Use strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

• Collaborate with the SEO team to align on content and keyword strategy.

Qualifications:

• 5+ years of experience in B2B digital marketing, specifically paid search

• Global campaign management experience, ideally in multiple languages.

• Experience with various campaign types: Search, Display (GDN), Video (YouTube), Discovery App.

• Strong analytical skills and proficiency in data-driven decision-making.

• Experience in optimizing landing pages and user funnels

• Experience with A/B and multivariate experiments

• Exceptional writing and editing skills with a keen eye for detail.

• Proficiency in tools like Salesforce, Marketo, Looker, and Google Analytics

Pay:

Target pay ranges based on Geographic Zones* for Level P4:

• Zone 1: San Francisco/Bay Area or New York City Metropolitan Area:  $138,000- $162.000**

• Zone 2: Boston, DC, Irvine, LA, Monterey, Santa Barbara, Santa Rosa, Seattle: $124,000 - $146,000**

• Zone 3: All other US locations: $117,000 - $138,000**

LaunchDarkly operates from a place of high trust and transparency; we are happy to state the pay range for our open roles to best align with your needs. Exact compensation may vary based on skills, experience, and location.

*Within the United States, our geographic pay zones are defined by counties surrounding major metropolitan areas.
**Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.

About LaunchDarkly:

Modern software delivery was supposed to be the foundation for a thriving digital business but reality has proven otherwise. Slow, inefficient development cycles, costly outages, and fragmented customer experiences are preventing developers from building their best software. The LaunchDarkly platform helps developers innovate on new features faster while protecting them with a safety valve to instantly rewind when things go wrong. Developers can target product experiences to any customer segment and maximize the business impact of every feature. And by gradually rolling out new application components, they escape nightmare "big-bang" technology migrations. 

The LaunchDarkly platform was built to guide engineers to the next frontier of DevOps by:

• Improving the velocity and stability of software releases, without the fear of end customer outages
• Delivering targeted experiences by easily personalizing features to customer cohorts
• Maximizing the business impact of every feature through the ability to experiment and optimize
• Coordinating the release and optimization of software to provide consistent experiences across mobile platforms and device types
• Improving the effectiveness and productivity of engineering teams, by providing insights into engineering cadence and stability

At LaunchDarkly, we believe in the power of teams. We're building a team that is humble, open, collaborative, respectful and kind. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status.
One of our company values is 'Widen the Circle'. Which means we seek out diversity of perspectives to get better results. We understand everyone has their own unique talents and experiences. We encourage you to apply to this role even if you don’t think you meet 100% of the qualifications outlined above. We can find out together if it's the right match for your skillset.

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