Senior Paid Social and Programmatic Manager

WHO WE ARE

Direct Agents is an independent, award-winning and future-focused performance marketing agency rooted in AI + Strategic Innovation 

CLIENTS WE'VE WORKED WITH INCLUDE

Marvel, Belkin, Linksys, NBA, NYSE, Hubble, CW, Morgan Stanley, and more

WHAT SETS US APART 

With a track record of excellence and recognition, we are dedicated to fostering an environment where professionals can excel and evolve. Join our team of innovative thinkers and help shape the future of digital marketing.
Fast Tracked Professional Growth

2x speed for individual learning and career development
 

Minority Owned and Diverse

We are proud to be certified as a Minority Owned business by the National Supplier Diversity Council. We thrive on growth and diversity. We are one of the few agencies to be 48% BIPOC across the agency and 38% of senior leadership. We are also proud to be 62% Female, 42% of senior leadership.

WHY DIRECT AGENTS

We believe that personal success comes from the hard work that you put in. We skip the politics and bureaucracy and empower you to directly impact the speed of your growth. Some of the opportunities you’ll have to thrive as a thought leader include:

• Small group mentorship and real face time with executive leaders
• Access to internal and external trainings and conferences across technical skills, professional growth, and leadership and management
• Strategic roundtable discussions
• Marketing certifications (Google, Facebook, Amazon, etc.)
• Inclusion in marketing initiatives including our blog posts, podcasts, videos and more
• Speaking opportunities across publications like Media Post, Digiday and more
• Award submissions opportunities (team and individual)
• Access to participate in our ERG’s to help reinforce community within the agency.

WAYS YOU’LL MAKE AN IMPACT:

As a Senior Paid Social and Programmatic Manager at Direct Agents, you will be a key driver in orchestrating the planning, executing, and optimizing of paid advertising campaigns on various platforms to meet client objectives. Your ability to closely analyze campaign performance metrics and your strategic acumen will be key in contributing to our agency's ongoing success.

RESPONSIBILITIES:

1. Campaign Management:
   • Assume responsibility for optimizing the performance of paid media campaigns across various clients and industry verticals, including e-commerce, entertainment, and mobile apps. This includes Paid Social, Amazon (AMS/DSP), Programmatic, and Paid Search campaigns.
   • Employ a data-driven approach to continuously analyze and optimize campaigns. This includes evaluating conversion rates, keyword bids, impression shares, seasonal and geographical trends, search queries, keyword and ad copy research, landing page performance, conversion funnel efficiency, quality score improvement, competitive analysis, and distribution channel optimization, all aimed at achieving the highest possible ROI for clients.
   • Work closely with cross-channel teams to devise omnichannel strategies that enhance campaign performance and maximize client success.
2. Research & Strategy
   • Conduct in-depth research to gain a deep understanding of clients' business models, products/services, industry verticals, and competitive landscape. Utilize this knowledge to develop and execute campaigns that drive tangible business profitability and sustainable growth.
   • Collaborate with the Client Strategy team to align with client goals, address their specific needs, and develop effective media strategies that deliver measurable results.
   • Provide valuable insights and guidance during campaign planning, defining the success criteria and recommending optimal utilization of various media channels.
3. Client Engagement:
   • Engage in regular client communication by participating in weekly calls, sharing meaningful insights, and providing updates on campaign progress.
   • Collaborate with the business development team to conduct audits and contribute to the development of customized pitches tailored to client needs.
   • Foster and cultivate relationships with key vendors and media partners, staying at the forefront of emerging technologies and trends to identify new growth opportunities for clients.
4. Team Collaboration
   • Collaborate closely with a seasoned and supportive team, leveraging their expertise to enhance your skills.

YOUR BACKGROUND:

• 2-4 years of experience in managing biddable paid media campaigns, preferably within an agency setting.
• Proficiency in at least one biddable channel (social, search, programmatic, or Amazon) with a genuine interest in expanding knowledge across various marketing channels.
• Strong data analysis skills, including the ability to work with raw data and identify trends.
• Proficient in Microsoft Excel.
• Demonstrated entrepreneurial mindset, a strong work ethic, and a track record of taking initiative.
• A holistic perspective on marketing strategies while being hands-on and adaptable to tackle tasks as needed.
• Exceptional analytical and problem-solving abilities.
• Excellent written and verbal communication skills.
• Outstanding time management, attention to detail, and organizational capabilities.
• An in-depth understanding of customer acquisition and direct response online marketing is a plus.

OUR AWARD WINNING PEOPLE FIRST CULTURE

6x Winner of Crain’s Best Places to Work (2018 - 2023)

Most Dedicated to Employee Growth finalist in Digiday’s Work Life Awards

At Direct Agents, hybrid is about:

• Human connection and establishing strong working relationships
• Fostering a tailored approach for team members’ rapid growth
• Making space for camaraderie and just for fun moments
• Prioritizing mental health & overall wellness
• Hybrid work schedule of 3 days in-office
• 2 weeks of WFA (Work from Anywhere)

ESSENTIALS & PERKS:

• A competitive salary range of $75,000 - $90,000 with reviews based on performance
• • Regular performance reviews occur at 1, 3, 6, 11 month marks during onboarding and biannually after that. 
• Health, dental, vision, and mental health benefits including access to providers like:
  • One Medical, Talkspace, KindBody, and Health Advocate
• Paid Time Off, Birthdays, Volunteering Time 
  • PTO ranges from 15 - 24 days/year with additional days allocated for sick time 
• A newly built and sun drenched penthouse office with incredible views over Flatiron 
  • Our ‘Acceleration Hub’ is our new NYC HQ located on 5th Ave in the heart of the Flatiron District
• Help getting here including access to commuter benefits and annual memberships to Citibike
• Happy Hours and our premier annual events including ‘Field Day’ and our annual themed Holiday party extravaganza
• A new MacBook Pro laptop for ease of work in office or remotely 
• Dog friendly office! 
• An inspiring atmosphere with supportive colleagues and innovative projects
• Future career development opportunities with internal and external opportunities for professional growth and networking
• Epic regular team building and celebrations
• An unwavering belief that we can build, create and grow together!

If you’re looking for a new role with space to directly influence the business and company culture, apply today!

COME AS YOU ARE

We think of our organization as a tight-knit team built on a foundation of respect. Your gender, your skin color, who you love, or who your big shot uncle is doesn’t make a difference here. Direct Agents is a progressive and open-minded meritocracy. If you’re smart and good at what you do, come as you are.

We are proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Direct Agents makes hiring decisions based solely on qualifications, merit, and business needs at the time.