Senior Product Manager, Creator Growth

Title: Senior Product Manager, Creator Growth

Location: This is a fully remote position. If you are located near one of our LTK offices, come have a coffee when you want to socialize! 

Our app, LTK Creator, powers the largest creator-driven shopping platform used by millions of shoppers every month to find new styles and products curated by industry-leading influencers, tastemakers, stylists, and celebrities all over the world.  As Senior Product Manager, Creator Growth, you will be part of a growth-hungry, acceleration-minded team of problem-solvers and product-builders. This is an opportunity to grow with a fast-growing organization. We thrive in an extremely dynamic competitive environment. We focus relentlessly on the needs of our creators and consumers. We seek product-builders whose ideas are shaped by what they have learned, but not confined by it.  We seek thought-leaders who can collaborate effectively in building products.

In this role, you will focus intensely on how we most effectively acquire, approve, onboard, and activate new creators– every day. You’ll lead new product growth and product marketing projects on our Creator Growth team. You’ll work closely with Marketing, Creator Success, Design, and Engineering teams to test and build new ideas, from redesigning applications and approvals, to overhauling onboarding and gamifying user education.

You understand growth and retention mechanisms and what it takes to bring a diverse set of customer segments into our product experience and have each of them quickly engage and succeed. You are data-driven and obsessed with figuring out our customers’ goals and how to get them coming back often. 

Core capabilities - you have an abundance of these:

• Strong leadership abilities - you are comfortable driving discussion across functions and levels and arriving at clear goals and outcomes. 
• Purposeful curiosity to uncover and understand user needs
• Natural comfort with ambiguity
• An intense drive to solve user needs/problems with disruptive, elegant product solutions
• Passion for impact while hopping over hurdles
• Empathy and intellectual humility to build strong rapport and thought-partnerships
• Excellent communication skills to work across disciplines in a positive and effective way
• Obsession with numbers and data, a deep desire to prove yourself right or wrong and make smart decisions without ego
• Ideally specific experience with marketplaces and/or e-commerce
• Native mobile app and web product experience

Key responsibilities:

• Help enhance and expand new user experiences for LTK Creators, from applying to join the platform to getting started with their LTK Shop
• Identify/anticipate market trends to shape products that will best help us meet our company vision
• Conduct product research, requirements-gathering, and product rollout
• Develop and maintain growth product roadmaps aligned with business objectives
• Analyze and prioritize product roadmap/features based on relevant criteria
• Define/refine product/design processes for innovation and scalability
• Partner with Engineering Management to organize and run sprint cycles
• Manage complex, cross-functional projects across multiple teams
• Make effective build vs. buy decisions, optimizing where we focus engineering efforts
• Create compelling and efficient, cross-department go-to-market plans to ensure new products/enhancements realize the desired impact
• Executive-level tracking and reporting

Professional characteristics

• Highly adept at removing/hopping over obstacles and finding creative solutions
• Ability to work effectively both individually and in a team with minimal supervision
• Exceptional follow-through and detail orientation
• Fluency in verbal/written communication in all directions, with executives, engineers, subject matter experts
• Ability to multitask under tight deadlines

Functional requirements:

• Bachelor’s or Master’s degree; your major can be anything - we love diverse educational backgrounds, but you have a solid quantitative foundation
• Demonstrable record of professional and academic achievements
• 5+ years of work experience in B2C product management or product design
• 2+ years of native mobile app experience
• Experience working with multiple product lines and/or international experience with product lines is a plus
• Experience working with agile development planning and management tools, such as Shortcut and Confluence
• Experience managing project and programs using an agile/scrum methodology