Senior Product Marketing Manager

Ranked #292 on Inc. 5000 Fastest-Growing Private Companies

About Upwards:

Upwards (upwards.com)is a fast-growing Los Angeles-based startup transforming childcare in the United States. Backed by top investors and VCs, we're making childcare accessible to all families by connecting families, caregivers, employers, and governments to offer benefits programs that meet ever-evolving family needs. 

It is our mission to solve care for good.

The role of the Senior Product Marketing Manager:

We are in search of a seasoned Senior Product Marketing Manager to spearhead our efforts in equipping our sales teams with the marketing tools and resources they need to enhance their sales process, improve conversion rates, and decrease time to close. This role is pivotal in bridging marketing and sales, focusing on creating impactful tools and content, refining product marketing strategies, and implementing other marketing initiatives to enable sellers to close deals more effectively and efficiently. This role does not own direct sales management or demand generation. This role is 30% leading the strategy for sales enablement and 70% execution, with support from other teammates on Marketing and Sales.

Key Responsibilities:

• Sales Enablement and Content Strategy:
  • Develop and execute a robust sales enablement strategy, focusing on tools, decreasing drop-off points, and building valuable content to support the sales process.
  • Craft high-quality, persuasive sales materials such as presentations, brochures, product data sheets, and FAQs to enhance product understanding and customer engagement.
• Product Marketing Collaboration:
  • Work closely with the product team to ensure sales teams are equipped with up-to-date product information and competitive insights.
  • Translate complex product features into clear, compelling value propositions tailored for sales conversations.
• Sales Communication and Training:
  • Facilitate effective communication channels between marketing and sales teams.
  • Organize and conduct training sessions to keep the sales team updated on new marketing materials and strategies.
• Marketing-Sales Alignment:
  • Collaborate with marketing teams to align on brand messaging and ensure consistency across all sales materials.
  • Participate in strategy meetings to provide marketing insights that can support sales objectives.
• Performance Analysis:
  • Evaluate the effectiveness of sales enablement tools and strategies, and adjust approaches based on feedback and performance metrics.

You'll excel at this role if you have:

• At least 5 years of experience in a sales enablement or related marketing role, majority in B2B marketing and sales roles.
• Strong expertise in creating impactful sales content and marketing collateral.
• Excellent communication and collaboration skills.
• Expertise with B2B marketing and sales processes and the challenges faced by sellers.
• Proficiency in B2B marketing and sales enablement software.
• Strong organizational and time management skills, with the ability to meet quick turnaround times and strict deadlines.
• Knowledge of the childcare industry, HR, and employee benefits.
• Previous startup experience, bonus if it has been in tech.
• Excitement about working in a fast-paced, agile environment with a willingness to strategize and implement new processes.
• A solution-oriented mindset, you are assertive, a quick thinker, and meticulous.
• Ability to work well under pressure and adapt to changing circumstances.

What the Interview Process will look like:

• 1st Interview: Recruiting Manager
• 2nd Interview: Director of Marketing
• 3rd Interview: Take-Home Challenge
• 4th Interview: Meet various members of the Upwards Team

Let’s talk about the perks at Upwards:

• Salary Range: $80,000 - $100,000
• Comprehensive Benefits - Medical, Vision, Dental, Short and Long Term Disability.
• Parent Leave - Upwards provides a generous 8-week parental leave!
• Monthly Fringe Benefits - Pick something fun for yourself!
• 401K with a 3% Match - You invest in us, we are going to invest in your future.
• Flexible Paid Time Off - We encourage you to take time for yourself.
• Equity - We want our employees to be stakeholders.
• Paid access to co-working spaces - Come join us at WeWork!
• Stipend to outfit your home office - We are 100% remote, so find that comfy chair!
• Yearly professional development stipend - We support career development for all employees.

Job Title: Senior Sales Enablement Marketing Manager

Location: Remote

Classification: Full-Time

Department: Marketing

Reporting to: Director of Marketing

Estimated Start Date: March 2024

Compensation determinations rely on various factors, encompassing the position level, the individual's skills, knowledge, and capabilities, the location of the role, internal fairness considerations, and alignment with market data.

Upwards, as an E-Verify participant and equal opportunity employer, does not discriminate based on race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. Rest assured that all your information will be treated confidentially in accordance with EEO guidelines.