Senior Sales and Marketing Associate

RESPONSIBILITIES:

• Act as a product subject matter expert and give product demonstrations.
• Support new product launches and take complex technical concepts and translate them into messages that clearly and concisely communicate the value of the company’s products and differentiate them from others in the marketplace.
• Monitor and enhance google search results and on-going maintenance of the website
• Maintain regular social media presence and postings to garner customer interest and create brand awareness
• Coordinate event and conference participations
• Analyzing market trends, competitive landscape, sales and marketing metrics, as well as pricing strategies to identify ways to improve sales and marketing efforts.
• Analyze SBL related data trends/insights and translate insights into well-written content pieces.
• Support other sales enablement work as needed 

REQUIREMENTS:

• Bachelor's degree in marketing, communications, business administration, or related field is preferred.
• 4+ years’ experience working in sales or marketing of BtB SaaS solution is preferred.
• Proficient in all Microsoft office applications and marketing/sales software such as HubSpot and Salesforce
• Sound knowledge of sales and marketing metrics.
• Strong analytical and problem-solving skills.
• Excellent organizational and time management skills.
• Effective communication skills and excellent writing skills