Social Media Post Graduate Program (Winter 2024/2025)

Who are we?

J/PR is a global communications firm specializing in public relations, content creation, and social media. We work with some of the best hotels, resorts and lifestyle brands in the world, including Relais & Chateaux, Vail Resorts Hospitality and Hilton Luxury Brands to name a few. You can see our current client list here. Being a part of this international powerhouse agency will connect you to a roster of distinguished hotels, resorts, restaurants, real estate projects, and destinations across the globe, elevating your career (and your frequent flier status). We tell compelling original stories to connect brands to their target audiences. We’re passionate, professional, and purpose-driven. We're dedicated to our work, the agency, our clients, and each other.

Forbes said “These are the Women Dictating Where You’re Traveling,” and Inc. Magazine featured J/PR in an article titled, “How Two Millennial-ish Women Built a PR Powerhouse.” This is in addition to numerous awards like PR News Best Places to Work, New York Observer PR Power 5 for five years in a row, The PR Net 100, Forbes Five Star Agency, PR Couture Spotlight Agency of the Year, and Crain’s Best Places to Work (to name a few). 

At J/PR, we’re incredibly intentional about our company culture, and we wholeheartedly believe in a work-life blend, where you'll be empowered to continue learning and growing through travel, mentorship, training, and retreats, along with connected company culture.

Who are you?

Creative, collaborative, and motivated. Social media is a community you love to be a part of and you keep your finger on the pulse of the ever-changing social landscape. You are a “people person” and enjoy engaging with a social community and providing excellent customer service to the online community. You strive to be your best, and thrive on team spirit - no task is too small for you to give it your all. You’re driven, solution-oriented, and always ready to learn. If this sounds like you, then please read on!

The Role

As a Social Media Post Grad, you have a passion for eye-catching content with a well-crafted message. You are eager to grow and be a force in achieving client goals through tactical social initiatives. As a key member of the social team, you’ll play an essential role in supporting and managing social media communities across multiple client accounts by interacting with each brand’s handles daily, replying, and engaging with messages, reviews, comments, and check-ins. On core social accounts, you’ll assist with drafting weekly and monthly updates and reports for clients, managing social communities, and keeping close track of client requests and needs. You’ll also be helping to develop the Editorial Calendar by sourcing on-brand content, assisting with story mockups, facilitating daily postings, and keeping content mission archives organized and easily accessible.
This is a full-time (30-40 hours per week), hybrid role based in our New York office. We anticipate a December 2024/January 2025 start date.

Duties and Responsibilities 

Community Management

• Own community management and the brand voice for multiple accounts, replying and engaging within messages, reviews, comments, geo-tags/photo tags, and check-ins across social media channels daily
• Find UGC (user-generated content) and support request efforts
• Execute proactive community management efforts as directed by the account lead, learning and growing knowledge of successful tactics leading to follower growth
• Flag any thematic feedback or trends you see from the communities that you’re managing to the account lead

Account + Client Management

• Demonstrate attention to detail, while being able to prioritize and multitask 
• Manage the day-to-day for account administrative tasks and responsibilities; go-to for clients on select initiatives
• Research and pull imagery requests and photo needs, content calendar requests, and influencer relations information
• Participate actively in internal meetings
• Stay on top of the latest trends in Social Media
• Demonstrate a good creative eye and help execute content strategy
• Understand the content that will perform well on social channels and help draft the editorial calendar
• Help vet incoming media and influencer opportunities/hosting requests

Content Calendars

• Source UGC for mockups during the community management process
• Manage hashtag group implementation for clients
• Schedule content for platforms once content is approved
• Assist with posting to Instagram and Facebook in agreed upon cadence 
• Draft Instagram Stories for account lead review via Canva and other tools

Content Production

• Research models/influencers for content shoots
• Assist with post-production on content shoots in Adobe Lightroom and Adobe Photoshop, where needed 
• Assist with the digital filing within content archives for each client

Reporting

• Help coordinate and organize necessary information/data for Friday Update reports, and monthly reports 
• Assist with the creation of influencer recaps
• Learn what is needed and should be monitored within channels, engagement, growth, and KPIs to include in reports and updates

Other

• Assist in research on upcoming trends, articles & social media relating to clients and the travel, luxury hospitality & culinary realms
• Assist in brainstorming & planning sessions/social media angles & partnerships 
• Ability to perform other tasks, duties or projects as required

Experience:

• College Degree or comparable experience in public relations, communication, journalism, marketing and/or business
• Social media internship experience preferred 
• Proven skills in utilizing the following platforms: Instagram, TikTok, Facebook, and X 
• Content creation capabilities preferred: video, photography & graphics, shot lists, props, storylines

Requirements:

• Computer skills, including proficiency in Google Suite, Microsoft Office (Word, Excel and PowerPoint) in a Mac OS environment
• Excellent oral and written communication skills
• Excellent interpersonal skills
• Excellent organizational skills
• Must be able to identify and resolve problems in a timely manner
• Basic understanding of Instagram, TikTok, Facebook, and X 
• Foundational understanding of Influencer engagement
• Some knowledge of tools to measure social media ROI and create reporting such as Hootsuite, Sprout Social, and Google Analytics is a plus, but not required
• Some knowledge of content management tools such as HeyOrca, Sprout Social, etc. is a plus, but not required
• Ability to learn Facebook Business Manager, Power Editor, Ads Manager, Microsoft

Benefits

J/PR offers a competitive benefits package, including:

• Competitive hourly pay: $19 per hour
• On-the-job training in a high-volume agency setting
• Consideration for hire into a permanent position at the end of the program
• Hybrid office schedule (2-3 days in office)
• Paid sick time
• Monthly cell phone stipend