Sr. Account Based Marketing Manager

About Niche

Niche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them. We also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply.

Niche is all about finding where you belong, and that mission inspires how we operate every day. We want Niche to be a place where people truly enjoy working and can thrive professionally.

About The Role

We are looking for an experienced marketing professional skilled in ABM and Field Marketing strategies to help us drive revenue growth. You’ll lead the development of the 1:1 and 1:Few marketing strategies and programs that will help Niche achieve our business objective while building Niche’s reputation with partners as a full-funnel enrollment solution. Reporting to the Direct of Revenue Marketing, this is a highly visible and critical role which will partner closely with the revenue organization.

Duties and Responsibilities:

• ABM Strategy Development: Design and execute multi-channel ABM strategies to engage and expand our footprint in key accounts
• Campaign Management: Develop targeted campaigns leveraging personalized content, digital advertising, email, events, and offline channels to deliver account-specific engagement
• Field Marketing: Plan and execute repeatable local and virtual events targeted at key accounts, supporting customer acquisition and expansion 
• Sales Collaboration: Partner closely with Revenue leadership and account executives to align on goals, define account plans, and ensure seamless execution of ABM initiatives
• Data-Driven Insights: Use data and analytics to segment accounts, track campaign performance, and optimize strategies for higher ROI
• Tech Stack Optimization: Leverage ABM and MarTech tools like [6sense, Demandbase, or similar platforms] to manage account insights and campaign performance
• Content Personalization: Work with content teams to create highly tailored assets, such as case studies, one-pagers, and personalized landing pages, for each account across all distribution channels

Qualifications

• 8+ years of experience in B2B marketing with a focus on ABM strategies and field marketing, preferably in technology-focused or B2B/SaaS environments
• Proven track record of developing and executing marketing and GTM strategies at scale, working in high-growth companies
• Experience collaborating with sales teams to align marketing strategies with account goals and pipeline generation
• Proficiency in ABM platforms and tools (e.g., Demandbase, 6sense, HubSpot, Marketo, Salesforce)
• Strong project management skills with the ability to balance multiple initiatives in a fast-paced, dynamic environment
• Excellent communication and leadership skills with the ability to build cross-functional relationships and influence at all levels of the organization
• A data-driven mindset with exceptional analytical skills, translating insights into strategic actions that drive business performance

Are you excited about the position and its responsibilities, but hesitant because your experience doesn't align 100% with the posted requirements? We believe you are more than a resume, so go for it! You won’t want to miss the opportunity to play a part in helping students find where they belong.

Compensation 

Our national target base salary range is $94,480-$118,100, plus participation in our Annual Bonus and Stock Option Program. Base compensation will be commensurate with experience and skills.

At Niche, our Total Rewards Philosophy is centered around creating a workplace environment that attracts, motivates, and retains top talent by providing a comprehensive and competitive rewards package.  This philosophy is built on the principles of performance-based compensation, best-in-class benefits and work-life balance, and employee well-being.

Interview Process

Candidate experience is a top priority for our talent and hiring teams.  We believe in providing a transparent, authentic and comprehensive interview process where you have the opportunity to learn about us while we get to know you and your experience.  The interview process is outlined here:

• Phone Screen with Talent Acquisition Partner - 30 Minutes

• Video Interview with Hiring Manager - 30-45 mins 

• Team Interview - 45-60 Minutes 

• Leadership Interview - 45 Minutes 

Why Niche?

• We are a fully flexible workforce empowering our employees to choose to work remotely, in our Pittsburgh office or whatever combination suits you
• Full time, salaried position with competitive compensation in a fast-growing company
• Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage
• Flexible Paid Time Off Policy
• Stipend that allows you to build your work from home office in a style and function that suits your personal preferences
• Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents
• Meaningful 401(k) with employer match
• Your ideas and work will make an immediate impact on our company and millions of users
• You will join a team that cares about you, our mission, our work - and celebrates our wins together!

Niche will only employ those who are legally authorized to work in the United States without sponsorship now or in the future for this opening.  

We are currently hiring in states where we currently have employees: AZ, CO, CT, DE, FL, GA, IL, IN, KY, LA, ME, MD, MA, MI, MO, NE, NV, NH, NJ, NY, NC, OH, OK, OR, PA, SC, TN, TX, VA, WA, DC, WV.

Candidates only.  No recruiters or agencies, please. Sorry, we do not offer relocation assistance.

Niche is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.

All interviews are being held remotely. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.