Sr. Email Developer

As our Sr. Email & SMS Developer, you will…

Be Accountable and Responsible

• Manage email and SMS execution across assigned larger, more complex clients
• Manage accounts that represent more than 30% of total email solutions budget or require advanced coding, scripting or database management
• Coordinate and oversee email and SMS execution tasks for multiple clients to ensure work is completed on time, to standard, and without error
• Communicate performance trends, escalate issues, and make recommendations to all project stakeholders as appropriate
• Define email execution and solutions processes and coordinate documentation
• Automate email execution processes, activities, reporting Research best-in-class tools
• Design emails and creative templates utilizing Photoshop or similar design applications
• Advanced coding languages that pertain to the clients ESP program
• Write SQL for use in queries
• Advise on implementation of tracking code
• Pull, load, create and manipulate subscriber lists and counts within the email platform
• Create email campaigns in email platform
• QA/DC test and seed list sends for email and SMS
• Troubleshoot email and SMS issues (platforms, HTML, rendering)
• Troubleshoot and respond to ESP issues, list questions, and conduct advanced ad hoc analysis
• Develop the recommendation and implementation of email program automations
• Assist Email Strategists on email playbook as it pertains to the capabilities and functionality within the ESP
• Email layout and HTML coding for client emails, text content emails and landing pages
• Work with pre-existing HTML templates and providing design and image editing
• Test emails for compatibility across all email providers on multiple digital platforms
• Develop email campaigns, including (but not limited to) trigger-based, responsive design and re-contact email campaigns
• Work with internal and external IT resources to ensure essential technical steps are taken for proper email program setup and integration
• Ensure our client's email files are properly maintained: Opt-In, Opt-Out updates, ECOA, etc.
• Ensure all client emails comply with currently CAN-SPAM and other email legislation
• Ability to craft and execute Basic Builds (5+ per day)
• Participate in or lead client meetings
• Speak as the Subject Matter Expert on relevant client calls
• Lead and coordinate in onboarding new clients on email platforms, or training clients on third party tools as necessary

These are the qualifications we’re looking for

• Bachelor's degree (or equivalent work experience) in Graphic Design, Marketing, or Business Communications
• 4+ years within email marketing
• 3+ years within HTML coding
• 2+ years within ESP coding language(s), SQL, advanced email automation
• 1-2 years’ experience with Email Studio, Journey Builder, and Automation Studio (or competitive ESP)
• Experience with Salesforce Marketing Cloud, Responsys and/or Bronto a highly recommended
• Advanced knowledge with a variety of Email Service Providers
• Required knowledge of email metrics reporting from ESPs and Google tags
• Solid technical skills and expertise with HTML and CSS optimized for email deployment with an understanding of the difference between coding for the web and coding for email
• Strong experience with Adobe PhotoShop, Dreamweaver, and animated gifs/flash
• Proficiency in Microsoft Office Suite (specifically Excel, Access, and PowerPoint)
• Exhibit proficiency with writing SQL queries within the scope of email solutions and automations
• Understand Master Service Agreement and Email Strategy SOWs
• Work with the pre-sales team as a SME on additional platform capabilities to benefit our clients
• Understand Client Call Expectations/Processes
• Ability to lead client brainstorming meetings
• Understand partnership opportunity and identification processes
• Advanced working knowledge of Google Analytics
• Ability to work well under pressure and tight deadlines
• Ability to work some after-hours and/or weekend support required, especially October through December

Compensation: $65,000 - $80,000

Salary differential is based on seniority, merit, education, training and experience. MERGE’s career ladders reflect department growth from Associate through Partner levels, with details of roles and responsibilities associated with each level. New hires are assigned a job level within a particular position based on these criteria and salary is set within the job level based on these criteria. Growth from one level to the next occurs when employees master their role, and are promoted into the next level, generally during salary review cycles which are posted in the employee handbook.

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