Sr. Product Manager, U.S. Market Development - Structural Heart

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.

JOB DESCRIPTION:

Structural Heart Business Mission: Why We Exist

Our business purpose is to restore health and improve quality of life through the design and provision of device and management solutions for the treatment of structural heart disease.

We aim to lead the markets we serve by requiring the solutions we offer customers to provide an improved benefit/risk profile as compared to existing standards of care; a performance threshold that by definition, guides and ensures the productive output of our engineering, business development, and clinical research efforts resulting in outcomes that advance the standard of care.

WHAT YOU'LL DO

Responsibilities

The Sr. Product Manager, U.S. Market Development is responsible for leading the design, implementation, and management of key market development programs, materials, and tools. This role is part of a dynamic and growing team that develops and executes high-impact educational and promotional initiatives targeting key health care provider (HCP) stakeholders, such as Heart Failure Specialists and General Cardiologists, to increase awareness, interest and focus on our life-changing Structural Heart therapies. This role will reside in Abbott Structural Heart headquarters in Santa Clara, California and will report to the Group Marketing Manager, U.S. Market Development.

• Work closely with field team and referring physician customers to identify unmet market needs and opportunities related to the identification and treatment of mitral regurgitation, then explore/deploy innovative solutions to address those needs.
• Develop/implement customer-targeted education strategies, initiatives, and tools focused on elevating therapy awareness and interest in MitraClip therapy.
• Manage external creative agencies to plan, develop, and execute new marketing materials.
• Plan/lead participation in key industry conferences, including managing Abbott-sponsored symposia.
• Gather/integrate strategic feedback/guidance from clinical thought leaders, including leading advisory board meetings.
• Contribute to other key Market Development team initiatives, including but not limited to market research, business planning, and commercial sales team meetings.
• Key initiatives/tools could include: digital marketing campaigns, collateral, educational events, training programs, digital tools, and dashboards.
• Partner with Regulatory colleagues in the review/approval of marketing materials to ensure accuracy and compliance.

EDUCATION AND EXPERIENCE YOU'LL BRING

Required

• 5+ years of commercial/marketing experience.
• Bachelor's degree.
• Healthcare or medical device experience strongly desired.

Preferred

• MBA preferred.
• Experience developing and launching field campaigns, clinical selling tools and innovative promotional collateral.
• Ability to lead a team and work in a collaborative group environment, partnering effectively with cross-functional teams.
• Demonstrated experience successfully working with field organizations to implement sophisticated technical, clinical, and/or economic-based messaging/programs for innovative medical device products.
• Strong presentation and communication skills, including experience working with (presenting to, partnering with) healthcare professional customers and Senior/Executive-level leadership.
• Experience and knowledge of heart failure, structural heart disease and cardiac imaging a plus.
• Experience with digital sales tools, educational programs, and sales force automation.
• Ability to analyze sales data, elevate actionable insights, and communicate data implications to key stakeholders.

WHAT WE OFFER

At Abbott, you can have a good job that can grow into a great career. We offer:

• Training and career development, with onboarding programs for new employees and tuition assistance.
• Financial security through competitive compensation, incentives and retirement plans.
• Health care and well-being programs including medical, dental, vision, wellness and occupational health programs.
• Paid time off
• 401(k) retirement savings with a generous company match.
• The stability of a company with a record of strong financial performance and history of being actively involved in local communities.

Learn more about our benefits that add real value to your life to help you live fully: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal

JOB FAMILY:
Product Management

DIVISION:
SH Structural Heart

LOCATION:
United States > Santa Clara : Building B - SC

ADDITIONAL LOCATIONS:

WORK SHIFT:
Standard

TRAVEL:
Yes, 25 % of the Time

MEDICAL SURVEILLANCE:
No

SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf