Strategic Planner

Strategic Planner

Ogilvy Health Canada

About Ogilvy Health:

Ogilvy Health is focused on driving superior outcomes in the ever-changing healthcare environment, an increasingly complex and evolving marketplace. We inspire brands and people to impact the world by keeping our audiences’ health and wellness needs at the center of every touchpoint. Ogilvy Health delivers insight, creativity, innovation, and engagement solutions for all healthcare stakeholders, patients, and consumers across the healthcare continuum. Through borderless creativity—operating, innovating, and creating at the intersection of talent and capabilities— Advertising, Experience, Public Relations, Health, and Consulting work fluidly across 131 offices in 93 countries to bring forth world-class creative solutions for our clients.

For more information on us, visit OgilvyHealth.com, or follow Ogilvy Health Canada on  LinkedIn.

 About the Role:

The Strategic Planner is the primary support for day-to-day requests on strategic needs and is responsible for leading strategic initiatives for clients/brands. This role is a key internal support for both Account Services and Creative to raise the overall quality of our deliverables, communications, and creative output. The Strategic Planner leverages industry knowledge to provide critical insights and will deliver compelling research, ideas and strategic recommendations for positioning a client’s business/products.

What You’ll Do

• Identify, gather, and analyze information from various sources to understand consumer behaviour and market trends.
• Strategize and architect go-to-market plans for a diverse portfolio of brands across the Canadian market and guide agency teams during definition-brief-design and development phases.  
• Lead strategic workshops internally with clients and their cross-functional teams to frame and collaborate in developing brand strategies and tactical planning.
• Drive customer engagement strategies as an expression of broader brand strategies, developing tactical campaigns across email, web, search, media, and social (as well as emergent technologies)  
• Strategize and architect engagement plan for a diverse portfolio of brands.
• Partner with internal teams to distill insights and build comprehensive strategies that include customer journeys, mapping messaging, tactics, and campaign blueprints.
• Review and audit established plans to help understand the gaps and opportunities in a multi-channel marketing system.
• Support Senior Strategic Planner in providing internal consulting (agency + client) when crafting channel-specific recommendations (e.g., best practices, emerging trends) 

What You’ll Need  

• Customer-first mindset, knowledge of data & statistical analytic methods and principles.
• Sound marketing knowledge, experience, and business principles involved in marketing and strategic planning.
• Strong written and presentation skills, business acumen, an inherent curiosity and desire to know the truth and strong time management skills.
• Proactive, with excellent collaboration and an ability to identify opportunities across brands, campaigns, and markets. 
• A high degree of organization, individual initiative, and personal accountability 
• Professional analytics experience (Google Analytics/Adobe Analytics, social media analytic tools such as Hootsuite or Brandwatch, custom dashboards experience attribution/ e-commerce)
• Outstanding verbal and written communication skills and excellent attention to detail  
• Experience collecting consumer socio/psycho/demo/behaviour graphic information from principal research methods and secondary data collection.
• Understanding of social media marketing (earned and paid) and SEM/PPC/CPM 
• Experience doing social listening (preferably Crimson Hexagon or Sysomos MAP).
• Understanding industry market conditions and trends: pharma, healthcare, and/or wellness. 

How We’ll Support You

Ogilvy Health celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud with people you’ll be proud to call your teammates.

Ogilvy Health Canada employees are encouraged to bring their ideas, experiences and perspectives, gleaned from their varied backgrounds to the workplace. We strive to create an environment in which all employees can feel comfortable to contribute to their fullest potential without regard to their race, color, creed, religion, sex, national origin, disability, age, citizenship, marital status, sexual orientation, gender identity or expression.