The Rowan - Marketing Manager

Company Overview

Asset Living is a third-party management firm and a proven partner in fostering thriving communities nationwide. Founded in 1986, Asset Living has decades of experience delivering exceptional value to our partners. Since the beginning, our undeniable passion has driven our organic growth from a small property management firm to one of the most trusted allies in real estate. Asset Living's growing portfolio includes a multitude of properties across the country that span the multifamily, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions.   

Asset Living is a fast-growing company made up of talented individuals from diverse backgrounds that differentiate us and help us drive innovation and results for our clients and communities across the US.  At Asset Living, we wholeheartedly believe 'Together We Lead, Together We Succeed’. We empower each other to lead by example, collaborate, and evolve – inspired by our belief that we can continually improve as individuals and as an organization. Together, we create an environment where every voice is heard, every idea is valued, and every individual experiences opportunities to grow as our company grows. When you join Asset Living, you become part of a dynamic team that thrives on unity, unique talents, and a universal culture of winning.    

Recognized as one of the nation's Best and Brightest Places to Work and ranked in the NMHC top 50 professionals, join Asset Living because of its reputation as the most trusted partner in real estate, workplace culture, and growth opportunities. Asset Living is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO). Together, we lead the way, and together, we achieve excellence in all that we do. Join a workplace where success is a collective journey and leadership is a shared responsibility.  

Resident Director

The Resident Director is responsible for overseeing all aspects of resident relations, leasing, and marketing at the property.  The Resident Director works closely with the Community Manager to develop and maintain a residential environment conducive to the overall development of the students in support of the academic mission of the University and the goals and pursuits of students. The Resident Director is responsible for effectively leading the leasing team and accomplishing effective leasing, marketing, and positive resident relations.

Essential Duties & Responsibilities

• Strategic Leasing Management
• Ensure staff leasing techniques are effective in obtaining closure, follow up procedures met, signing/documentation of leases, and reporting systems are accurate and up to date
• Audit all lease files to ensure adherence to policies and procedures
• Deal with resident complaints, concerns, and requests to ensure resident satisfaction
• Develop and implement resident retention programs (i.e., resident functions, special promotions, monthly newsletter, etc.) 
• Effectively show, lease, and move in prospective residents
• Resident Relations Management
• Develop and plan academic-related services/programs in collaboration with faculty, staff, and residents.
• Coordinate Monthly newsletters and implement educational programming model for social events.
• Oversee student and community development with CA/RA staff.
• Marketing Management
• Assist in developing the annual marketing plan and marketing budget
• Implement all marketing efforts and outreach, developing campaigns and assisting with design to generate traffic
• Monitor leasing/renewal progress, focusing on areas needing additional support
• Supervise the planning, preparation, and implementation of all leasing and renewal events as approved by the Community Manager
• Maintain thorough product knowledge of the property and competition as well as market conditions; complete weekly market survey report
• Utilize established sales and marketing strategies to increase property traffic, maintain closing ratios and achieve budgeted occupancy
• Personnel Management
• Assist Community Manager in use of consistent techniques & company directives to screen, hire, train, coach, and develop on-site staff
• Assist Community Manager in ensuring the effectiveness of staff through ongoing training, coaching, counseling, and guidance in compliance with Asset training benchmarks
• Promote harmony and quality job performance of staff through support and effective leadership
• Ensure staff compliance and consistency with Company policies and procedures
• Administrative Management
• Manage excellent customer service and monitor service request turnaround and responsiveness of maintenance staff
• Maintain property appearance and ensure repairs are noted and completed on a timely basis (this requires regular property inspections and tours)
• Assist with supervision of all business functions related to operations
• Plan for and utilize property resources, equipment, and supplies economically (i.e., obtaining bids/pricing from vendors, suppliers, contractors, dealing with inadequate service, etc.)

This job description should not be considered all-inclusive. It is merely a guide of expected duties. The employee understands that the job description is neither complete nor permanent and may be modified at any time. At the request of their supervisor, an employee may be asked to perform additional duties or take on additional responsibilities without notice.