(US) Associate Marketing Manager (1 year contract)

Key Responsibilities:

• Support the Demand leaders’ campaign strategy to execute and maintain high-impact multi-touch campaigns and events that inspire consumers and drive engagement
• Coordinating marketing campaigns, collaborating with an agency to facilitate creative strategies, appropriate channel mix, manage budgets, analyzing campaign performance and ensuring effective communication between PointClickCare and the agency.
• Responsible for consuming and leveraging Portfolio narratives to produce audience-centric derivative content with the support of your direct leader
• Drive strategy and demand for regional tradeshows through owned and paid channels
• Research, test and refine new marketing approaches and channels to reach and engage key audiences
• Regularly dive deep into data reports and dashboard to monitor campaign results and drive strategic decision making to optimize
• Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns.
• Continuously learn new marketing practices such as ABM and Field Marketing

Qualifications:

• 3+ years of professional non-internship marketing experience
• Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience using data and metrics to measure Impact and determine improvements
• Experience with paid and owned and operated channels (i.e. email, onsite, etc.)
• Experience with Excel or Salesforce (data manipulation, macros, charts, and pivot tables)
• Travel 20-30%