VP, Programmatic Partnerships

Equativ โ€ข New York City, NY

Company

Equativ

Location

New York City, NY

Type

Full Time

Job Description

Job Summary

As the VP, Programmatic Partnerships, you will play a critical role in driving the success of our organization by establishing and managing strategic demand-side partnerships within the programmatic advertising ecosystem. You and your team are responsible for developing and executing direct programmatic partnerships with advertising agencies, brands, curators, retailers, and more, fostering relationships with key industry leaders, pursuing large-scale trading agreements, facilitating the development of PMPs and forging curation platform partnerships.. Your expertise in programmatic advertising, strong leadership skills, and ability to navigate complex business offerings will be essential in achieving our organizational goals.

What you'll do

  • Accelerate programmatic (non-managed service) revenue, hitting personal and team targets on a monthly, quarterly, and yearly basis.
  • Develop and implement a comprehensive partnership strategy to exceed programmatic revenue goals in the US & Canada.
  • Oversee the ongoing development of growth across our primary SSP offering, inclusive of: working with demand side partners on RFIs, trading agreements, curator partnerships, and retail media services.
  • Collaborate with an internal SDR team to develop and execute a high-performing lead-gen, outreach, and meeting generation framework.
  • Work closely with the mid-market and managed-service demand partnerships team to build a groundswell of activity with advertising agencies.
  • Define key objectives and performance goals for each member on your team; working as a motivator, mentor, teacher, and partnership-lead to ensure overall business goals are achieved.
  • Drive business outcomes through forging relationships and feedback loops with internal teams such as: supply sales, ad operations, marketing, and product.
  • Track industry trends, competitor activities, and emerging technologies to capitalize on new opportunities and educate the broader organization on US/Canada driven topics.
  • Nurture a collaborative and high-performance team culture, fostering professional growth and development.

Who you are

  • Bachelor's degree in marketing, business, or a related field.
  • Proven experience (7+ years) in programmatic advertising, with a focus on partnerships and sales.
  • Strong understanding of the programmatic advertising ecosystem, including DSPs, SSPs, DMPs, and ad exchanges.
  • Demonstrated success in negotiating and managing strategic partnerships in the programmatic space.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • Exceptional communication and interpersonal skills, with the ability to influence and build relationships at all levels.
  • Strong leadership capabilities, with experience in managing and developing high-performing teams.
  • Entrepreneurial mindset with the ability to navigate complex business landscapes.

๐Ÿ‘‹ About usย 
Equativ is the new single name for Smart Adserver, DynAdmic, LiquidM and Nowtilus โ€” four proven innovators in advertising technology. The vertically integrated company provides brand and privacy-safe solutions that empower its clients to achieve maximum impact while respecting the rights of consumers. The union combines client expertise and engineering excellence to serve the interests of both the supply- side and demand-side with equal professionalism and technical sophistication.

Headquartered in Paris and New York, Equativ operates globally with a team of more than 550 people in 20 offices. Equativ offers the market its own independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology. Learn more at Equativ.com.

The company is ranked on the Deloitte Technology Fast 500 EMEA and in the Financial Timesโ€™ FT 1000: Europeโ€™s Fastest-Growing Companies.

Equativ (formerly Smart AdServer) has been awarded the HappyIndex@Work label and is proud to be among the best companies in the ChooseMyCompany ranking, recognized for its flexible working environment.

Come and lead the charge with us in building a transparent ecosystem based on quality!

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Equativ is an equal opportunity employer. Equal access to employment, services, and programs are available to everyone, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you require reasonable accommodation throughout the application and/or interview process, please contact the recruitment team at [email protected]

Apply Now

Date Posted

07/27/2023

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