**LinkedIn Connections: Following vs. Connecting**

Jobtransparency Blog

By Jobtransparency Blog

Published on September 30, 2024

Navigating the Complex Landscape of LinkedIn Connections

When it comes to building your professional network on LinkedIn, understanding the difference between following and connecting is crucial. While some users adopt an open-door policy, accepting invitations from anyone, others are more discerning, only connecting with people they know and trust.

LinkedIn's official stance is to only invite people you have a personal relationship with, as they will have access to your primary email address. However, this approach can limit your network's growth and potential opportunities.

So, what's the solution? If you want to connect with someone you don't know personally, try customizing your invitation. Explain why you're interested in connecting with them, and you may increase the chances of your invitation being accepted.

Alternatively, you can follow someone on LinkedIn, which allows you to receive their updates, articles, and shares without being connected. This is particularly useful for following industry influencers or thought leaders.

For those who receive a high volume of connection requests, such as speakers, writers, or business owners, allowing people to follow your public updates can be a viable option. Just be sure to adjust your privacy settings accordingly.

Ultimately, it's essential to be strategic about who you connect with on LinkedIn, as it can impact your online presence and professional reputation. By being mindful of your connections and followers, you can build a strong, meaningful network that opens doors to new opportunities.

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