**Motivation Monday: Creativity is Work!**

Unleashing Your Inner Innovator: A Blueprint for Career Success

In today's fast-paced work environment, creativity and innovation are the keys to unlocking success. According to renowned speaker Scott Berkun, these skills are not only in high demand but also within reach. Berkun's keynote address at the Society for Technical Communication 2012 Conference emphasized that creativity is not just about having a brilliant idea, but about putting in the effort to bring it to life.

Fear is often the major obstacle that holds people back from pursuing their ideas. Job seekers and employees alike must confront and overcome their fears to tap into their creative potential. Berkun also stressed the importance of clear communication, warning that using complex jargon can stifle innovation rather than spark it.

So, how can you cultivate creativity and innovation in your career? Start by ditching the jargon and focusing on simple, effective language that truly conveys your message. Develop the courage to pitch your ideas and be prepared to back them up with solid reasoning.

As you embark on this journey, remember that innovation is a skill that can be developed with practice and dedication. Take the first step by eliminating jargon from your vocabulary and embracing a culture of creativity. What new ideas will you bring to life this week?