**Online Visibility Matters in Social Recruiting**

Navigating the Ever-Changing Landscape of Social Media Recruitment

As the job market continues to evolve, one thing is certain: social media recruitment is here to stay. A staggering 50% of hiring managers leverage social media to assess potential candidates, according to a recent study of over 2,000 U.S. human resource and hiring managers. This trend is expected to grow, with some studies suggesting that a whopping 93% of hiring managers will review a candidate's social profile before making a hiring decision.

The importance of online visibility cannot be overstated. A significant 35% of employers admit they are unlikely to consider interviewing a candidate without a strong online presence. So, what are recruiters and hiring managers looking for in a candidate's social media profile? The answer lies in finding information that supports their qualifications for the job. It's essential to get inside the mind of a recruiter and understand that they want to know as much about a candidate as possible before investing time in an interview.

A surprising 32% of hiring managers have found positive social network content that helped secure a candidate's spot in the hiring process. On the flip side, 48% of hiring managers have been deterred by negative social media findings, causing them to reject a candidate. The most common turn-offs include inappropriate content, poor grammar, and inconsistencies in their online persona.

To increase your chances of getting hired, it's crucial to create a strong online presence that showcases your skills, experience, and personality. By doing so, you can significantly improve your chances of landing an interview and ultimately, your dream job.

Stay ahead of the curve by subscribing to our weekly newsletter, packed with the latest job search trends, career strategies, and social networking tips. Whether you're just starting your career or looking to take it to the next level, our expert advice will guide you through the ever-changing landscape of social media recruitment.