**Social Recruiting Delivers Measurable Returns**

Navigating the Ever-Changing Landscape of Career Development

In today's digital age, the job search landscape is constantly evolving. A recent survey by Jobvite reveals that social recruiting has become a crucial tool for employers, with 73% planning to increase their investment in social network recruiting. This shift in strategy is a testament to the effectiveness of social media in sourcing and hiring top talent.

To stay ahead of the curve, it's essential to understand how employers are leveraging social networks to find their next great hire. A closer look at the survey results reveals that recruiters are primarily using LinkedIn, Facebook, and Twitter to vet candidates. So, what do they look for in a candidate's profile? The answer lies in a combination of factors, including a professional online presence, engaging content, and meaningful interactions.

For job seekers, mastering social media is no longer a luxury, but a necessity. By creating a strong online presence, you can increase your visibility, build your personal brand, and connect with potential employers. Here are some valuable tips to get you started:

• Follow companies you're interested in on Twitter and Facebook, and engage with their content by sharing or commenting on their posts.
• Use social media to research companies and find job openings that may not be advertised on traditional job boards.
• Leverage your existing network by searching for connections who work at your desired company and asking for referrals.
• Ensure your social media profiles are professional, complete, and free of any questionable content.

In today's competitive job market, having a strong online presence is crucial for getting noticed by potential employers. By investing time and effort into building your personal brand, you can increase your chances of landing your dream job. Remember, career development is a lifelong journey, and staying adaptable and open to new strategies is key to achieving success.