**Start Building Your Reputation Now**

As you embark on this new chapter of your academic journey, remember that your personal brand is being shaped from day one. The way you present yourself, both online and offline, will have a lasting impact on your reputation. Warren Buffet's wise words echo loudly: "It takes 20 years to build a reputation and five minutes to ruin it."

Freshman year is a clean slate, a chance to redefine yourself among new peers. It's essential to be mindful of your digital footprint, avoiding profanity, provocative images, and extreme views that can tarnish your reputation. Ensure your social media privacy settings are set to "friends" and be cautious when posting from your mobile device to avoid unintended audience exposure.

Your parents may not have told you, but it's crucial to gain practical experience through internships, co-ops, or part-time jobs every year. This demonstrates your work ethic and ability to apply theoretical knowledge in real-world scenarios. Additionally, engage in on-campus activities, such as clubs, groups, or sororities, to develop leadership skills, foster meaningful connections, and expand your professional network.

Build relationships with professors, alumni, and industry leaders on LinkedIn, and showcase your achievements through an online portfolio. Document your projects, awards, and experiences to create a visual testament to your skills and expertise.

Remember, perception is reality, so strive to be the best version of yourself. Focus on building a strong reputation, and make the most of these four transformative years.