Analyst

As our Analyst, you will...

Support performance reporting and analysis for various client engagements, including traditional, digital, and social media programs. The goal is to maximize our clients’ return on marketing investment through ongoing program measurement, disciplined in-market testing, and results-based performance management.    

Be Accountable and Responsible

• Collaboration with cross-functional teams to define measurable program goals and objectives
• Development of measurement plans outlining project objectives, measurement framework, data sources, and reporting frequency
• Collaboration with technical teams to implement and test tracking prior to project delivery, including tracking tag generation from website analytics systems (e.g., Google/Adobe Analytics) and/or ad serving systems (e.g., DCM,)
• Ongoing tracking, maintenance, and issue resolution with regard to measurement framework while programs are in the market (e.g., monitoring ad delivery, confirming tracking tags are working)
• Aggregation of data from various sources (including but not limited to site analytics, third-party ad servers, social listening platforms, call center data, CRM, etc.) into integrated report templates or dashboards
• Data review and analysis, as well as presentation of findings to internal teams and/or clients
• Supporting the overall Analytics vision for the agency, including ongoing refinement, implementation, and maintenance of processes, tools, and templates

These are the qualifications we're looking for

• 1+ years of professional experience with marketing campaign and/or website analytics
• Experience with website analytics packages (Google, Adobe), online ad serving systems (DCM), and dashboarding tools (e.g., Datorama, Tableau)
• Proficiency with Microsoft Excel and PowerPoint
• Strong qualitative and quantitative skills
• Detail-oriented and well-organized
• Strong communication skills (written & verbal)
• Ability to work independently as well as part of a team
• Bachelor’s degree required, preferably in Business, Mathematics, Statistics or Economics; advertising, direct marketing, CRM or digital background desirable

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At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 410K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is $73,500 - $75,000, based on an individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.  

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States