Analyst, Search Engine Marketing

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.   

What You'll Do 

• 50% - Create, implement, track, analyze and optimize Paid Search campaigns in Google AdWords, Yahoo!, Bing, other search engines, and bid management platforms, including DS3, Marin, Kenshoo, and InsideVault. 

• 20% - Develop and employ successful bidding strategies and effective keyword management to hit target acquisition goals and efficiency metrics. 

• 10% - Assist in generating weekly, bi-weekly, monthly, and quarterly performance reports for all clients, and ability to recognize and troubleshoot data anomalies. 

• 10% - Help develop test design roadmaps, quarterly planning initiatives and business opportunity identification and implementation. 

• 10% - Lead portions of weekly reporting calls for clients, including communicating key metrics, goal attainment and optimization opportunities. 

Who You Are 

• A dot connecter, able to marry strategic thought and tactical objectives 

• Eager to advance problem solving skills, with the ability to be solutions oriented 

• A self-starter, takes initiative 

• A strong writer and communicator 

• Able to actively seek out and implement feedback 

• A hyper detailed oriented individual 

• An independent worker with strong time management and organization skills 

• A desire to be nimble and flexible to succeed in a fast-paced and ever-changing environment 

• A strong team player, willing to roll up your sleeves 

• A business mature individual who exudes professionalism and respect 

• Committed to the success of your team 

• Eager to guide and manage team members, will lead by example 

• A supporter of and advocate for diversity, equity and inclusion 

Preferred Skills & Experience 

• 6 months to 1+ years’ directly related Search Engine Marketing (Google, Yahoo!, Bing etc.) experience.  

• Exceptional quantitative skills and aptitude including advanced Excel skills. 

• An enthusiasm for learning about Search Engine Marketing on a fast-growing, thriving team. 

• Exceptional analytical skills to measure the success of the SEM programs and to expand upon that success. 

• Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing. 

• Excellent organizational skills and the ability to juggle multiple responsibilities. 

Certificates, Licenses and Registrations  

N/A