Associate Director, Strategy
Company
Barkley
Location
York ON
Type
Full Time
Job Description
 Essential Duties and Responsibilities:
- Contributes to best-practice solutions for the overall strategic process at Barkley.
- Leads and participates in strategy development for clients and new business
- Responsible for generating the Red Thread, or the actionable strategic idea, in any brand engagement
- Contributes to best-practice solutions for the overall strategic process at Barkley, may begin to manage / mentor StrategistsÂ
- Becomes an invaluable resource for clients in terms of overall strategic guidance
- Writes and presents micro and macro-level creative briefs for all initiatives
- Lead integrated idea teams in idea sessions and workshops
- Recommends and manages research that will aid in the consumer insight-gathering and strategic process
- Monitors and interprets cultural and social trends relevant to client business
- Presents insights/implications/opportunities in client and new business
- Finds creative, differentiating ways to gain insights, using known tools (qualitative and quantitative), as well as unique and new approaches
- Sample work will be requested in the interview process
- Exhibit high-level writing and presentation skills
- Must demonstrate deep experience in insight and research practices
- Excellent reasoning ability: Ability to define problems, collect information, establish facts, draw valid conclusions, and make creative leaps
- Bachelor’s degree is preferred
- 8+ years of direct work experience in the strategy field
- We believe being radically diverse and inclusive is the key to becoming one of the world’s great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive.Â
- Barkley is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab.Â
Date Posted
12/23/2022
Views
6
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