Brand Marketing Manager

Job Description

WHO WE ARE?

HABIT stands for Hospitality, Attitude, Be Your Best, Integrity and Teamwork. At the Habit Burger Grill, our people make the difference, which is why since 1969, we've prided ourselves on being a people-first culture where each of us are celebrated for bringing our own unique flavor to the table. Our mission is to foster an environment where everyone feels like they are part of The Habit Family through One Habit, One Heart.

The Habit Burger Grill is a burger-centric, fast-casual restaurant concept that specializes in preparing fresh, cooked-to-order chargrilled burgers and handcrafted sandwiches over an open flame. In addition, it features fresh-cut salads and an appealing selection of sides, shakes and malts. The Habit Burger Grill was named the "best tasting burger in America" in July 2014 in a comprehensive survey conducted by one of America's leading consumer magazines. The first Habit Burger Grill opened in Santa Barbara, California in 1969 and was recently named in Thrillist's list of "Underrated Burger Chains that Need to be in Every State!" The Habit Burger is now part of Yum brands (the largest restaurant organization in the world) which operates Taco Bell, KFC and Pizza Hut.

JOB SUMMARY

The Habit Burger Grill is looking for a Brand Marketing Manager who is innovative with a growth mindset, and agile to manage a wide range of marketing initiatives for the brand. Reporting to the Vice President, Brand Marketing and overseeing one direct report, the primary focus of the Brand Marketing Manager is to lead marketing calendar, digital promotions and consumer usage occasions ensuring alignment with brand strategy and positioning.

The ideal candidate for this position is a creative, resourceful, self-starter who is detail-oriented, has excellent communication skills, the ability to work seamlessly with cross-functional teams and strong process management skills.

ESSENTIAL JOB FUNCTIONS

• Assess and identify growth opportunities through competitive analysis, consumer insights, menu, and macro consumer trends.
• Develop and execute 2-3 year out marketing calendar focused on new products and digital promotions to drive incremental sales, transactions, and margin.
• Partner with F&B & Consumer Insights to develop a robust pipeline of ideas from concept to launch (including markets tests and national launches) utilizing the 4D new product development process.
• Develop product strategy briefs to guide product development and creative messaging.
• Develop, test, and execute relevant and compelling digital promotions to build customer loyalty and drive additional visits.
• Partner with Consumer Insights and Marketing Analytics to evaluate key performance indicators of various marketing initiatives, provide data driven analysis and recommendations to inform decision making.
• Lead internal and external communications for new products and promotions across executive leadership, internal stakeholders, franchisees and field Operations and agencies.
• Develop and implement marketing initiatives for new projects, core menu optimization and brand refresh activities.
• Develops, and implements initiatives to grow existing consumer usage occasions (i.e. lunch, dinner, value menu) and identifies new consumer usage occasions based brand strategy, competition, consumer insights and analytics.
• Manages the development and implementation of Packaging Strategy to support core products and company's sustainability vision and goals.

SKILLS AND KNOWLEDGE REQUIREMENTS

• Bachelor's degree in marketing, business or communications preferred.
• Minimum 5 years of directly applicable marketing experience; industry experience preferred.
• Professional marketing background with brand management experience in the restaurant or retail environment with both company-owned and franchise locations.
• Ability to provide hospitality focused field support to corporate partners and franchise owners.
• Detail-oriented, with the ability to manage multiple projects concurrently from inception through completion within specified timelines.
• Excellent oral and written communication skills.
• Ability to effectively collaborate with cross-functional teams including, but not limited to, Operations, Culinary, IT, Finance, Franchise Development, etc.
• Ability to work independently in a dynamic, high-growth, entrepreneurial environment.
• Proficient in Microsoft Office programs and basic graphic design software programs.

NOTE: This job description is not intended to be all-inclusive. Team Member may perform other related duties as negotiated to meet the ongoing needs of the organization.

COMPENSATION

Salary Range: $127,300 to $149,800 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate's location, experience, and other job-related factors.

At Yum! Brands and at The Habit Restaurants, LLC, one of our core values is to Believe in ALL People. This means seeing the value in everyone and unlocking their full potential to be their best self. The Habit Restaurants, LLC is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. We are committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

US Job Seekers/Employees - Click here to view the "Know Your Rights" poster and supplement and the Pay Transparency Policy Statement.

Employment eligibility to work with Yum! in the U.S. is required as the company will not pursue visa sponsorship for this position.

BENEFITS

• Competitive base pay with benefits including:
  • Up to 4 weeks of vacation per year plus additional sick days
  • Up to 10 Paid Holidays + 1 Floating holidays
  • The company provided Recharge Days to unplug and reenergize
  • Flexible Hybrid Work Environment
  • Competitive bonus program for eligible roles
  • Recognition-based culture.

FAMILY BENEFITS:

• Onsite childcare through Bright Horizons
• Comprehensive medical, dental, and vision benefits including prescription drug benefits & 100% preventative care starting on Day 1
• Healthcare and dependent care flexible spending accounts
• Employee Assistance Program available to all employees and their dependents
• Bereavement time off

ADDITIONAL PERKS:

• Onsite gym with brand new equipment and fitness classes
• 401(k) benefit plan with a 6% matching contribution
• Up to 2 Paid Days to Volunteer for any non-profit or charitable organization important to you
• Access to LinkedIn Learning

NOTE: This job description is not intended to be all-inclusive. Team Members may perform other related duties as negotiated to meet the ongoing needs of the organization.

About Us

WHO WE ARE?

HABIT stands for Hospitality, Attitude, Be Your Best, Integrity and Teamwork. At the Habit Burger Grill, our people make the difference, which is why since 1969, we've prided ourselves on being a people-first culture where each of us are celebrated for bringing our own unique flavor to the table. Our mission is to foster an environment where everyone feels like they are part of The Habit Family through One Habit, One Heart.

The Habit Burger Grill is a burger-centric, fast-casual restaurant concept that specializes in preparing fresh, cooked-to-order chargrilled burgers and handcrafted sandwiches featuring USDA choice tenderloin beef, grilled chicken and sushi-grade Ahi tuna cooked over an open flame. In addition, it features fresh-cut salads and an appealing selection of sides and shakes. The Habit Burger Grill was named the "best tasting burger in America" in July 2014 in a comprehensive survey conducted by one of America's leading consumer magazines.