Brand Marketing Specialist

Where A-Players Thrive.
We're an employee-owned, vertically-integrated builder of some of America's most popular health & wellness brands. With over 1,200 team members dedicated to improving the lives of people and their pets, we create best-in-class products that bring health and happiness. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually.
We're Looking For A: Brand Marketing Specialist that is responsible for supporting and executing comprehensive brand strategies to drive revenue growth through strategic marketing initiatives across various channels. As a key member of the team, the Brand Marketing Specialist is responsible for contributing to the overall success of the organization by aligning marketing efforts with business objectives.
Location: Woodland Hills, CA (Hybrid)
What You'll Be Doing:

• Develop and execute integrated marketing campaigns online to increase brand awareness, drive customer acquisition, and promote brand loyalty.
• Optimize website merchandising and create impactful promotions to drive revenue and product trial.
• Develop, grow, and manage brand sampling and gifting program.
• Optimize & support customer onboarding processes to ensure a seamless transition from acquisition to activation with inserts, autoresponders, and other marketing channel touchpoints
• Collaborate with cross-functional teams to develop marketing strategies and campaigns that align with brand objectives and target audience preferences.
• Manage end-to-end project execution, including campaign planning, timeline tracking, and performance analysis.
• Work on ad-hoc brand projects and initiatives that improve areas such as customer retention, lifetime value and subscription retention.
• Develop and implement customer retention strategies to drive repeat purchases, increase customer lifetime value, and foster brand loyalty.
• Analyze customer data and behavior to identify opportunities for improving customer retention and engagement.
• Monitor campaign performance and key metrics, analyze results, and provide actionable insights and recommendations for continuous improvement.
• Have a strong understanding of key marketing metrics such as ROI & LTV

Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don't tick ALL of these boxes.):

• Excellent communication and interpersonal skills.
• Analytical mindset with the ability to interpret data and draw actionable insights. • Proficient in using marketing tools, platforms, and analytics.
• Creative thinker with a keen eye for detail and design.
• Ability to thrive in a fast-paced and collaborative environment.
• Expertise in optimizing and supporting customer onboarding processes through various channels including inserts, email, and SMS to ensure a smooth transition from acquisition to activation.
• Strong collaboration skills to work effectively with cross-functional teams in developing marketing strategies and campaigns aligned with brand objectives and target audience preferences.
• Proven ability to manage end-to-end project execution, including campaign planning, timeline tracking, and performance analysis.
• Demonstrated capability to lead ad-hoc brand projects and initiatives aimed at improving customer retention, lifetime value, and subscription retention.
• Bachelor's degree required
• Bachelor's degree in Marketing, Business, or a related field preferred
• 2 years of experiences brand marketing, with a strong track record of executing successful marketing campaigns.
• 2 years of experience in Ecommerce.

Golden Perks & Benefits:

• Health and Happiness: Enjoy 100% employer-paid medical, dental, and vision insurance. Get 75% premium coverage for dependents.
• Become an Owner: Join our Employee Stock Ownership Plan and be a part owner of Golden Hippo.
• Boost Your Savings: Maximize your retirement with a generous 401K Plan and company matching up to 3.5%.
• Stand Out, Get Rewarded: Excel and be recognized through our KPI Bonus, Win of the Week, Spot Bonus, and Shoutouts Program.
• Flexibility at Your Fingertips: Work on your terms with flexible arrangements for most positions.
• Skyrocket Your Career: Unleash your potential with unlimited room for professional growth.
• Thrilling Events Await: Exciting virtual and in-person events that redefine fun.

The anticipated salary range for this position is $58,900-$78600, plus annual & monthly KPI bonus potential.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.
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